Senior Manager Social GTM, Southern Europe

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

SeniorManagerSocial GoToMarket

Reports To:Director SocialSouthern Europe Location:Madrid Spain

Our mission to positively impact peoples lives every day in every home around the world allows our employees to be thinkers and tinkerers designers and doers creators and number crunchers makers of things they love. As we continue to grow we are excited to add aSenior ManagerSocialGTMto our global team.

Overview

TheSenior ManagerSocial GTM sits at thecentreofSharkNinjassocial ecosystem ensuring our organic influencer paid social affiliate creator commerce listening and analytics teams operate as one integrated growth engine.

This role is equal parts strategist operator and connector. You will translate business priorities into coordinated social activation ensuring product launches retail moments campaigns creatorprogrammes media investments and commercial priorities are aligned and executed seamlessly across channels.

You are not a channel owner youre the connective tissue. Working across Social Media Brand Retail E-Commerce Communications Product and Analytics youll create the systems planning processes reporting frameworks and operating rhythms that allow our teams to move faster stay aligned andmaximiseimpact.

If you thrive on bringing order to complexity love connecting teams around a common goal and get energy from helping high-performingorganisationsoperate at their best this role is for you.

What Youll Do

GTM Planning & Integration

• Own and maintain the global social GTM calendar across organic influencer paid social affiliate creator commerce listening and analytics.
• Build integrated launch plans that connect social activity to product launches retail moments promotional events media investments and broader business priorities.
• Ensure creators content media and commerce strategies are coordinated from planning through execution.
• Partner with category channel and regional leaders to identify opportunities for amplification integration and scale.

Cross-Functional Orchestration

• Serve as the primary liaison between Social and key business functions including Brand Media Retail E-Commerce Communications Product and Analytics.
• Drive launch readiness across social workstreams ensuring timelines dependencies approvals and deliverables remain on track.
• Surface risks gaps and opportunities early helping teams proactively solve problems before they impact execution.
• Ensure social plans are integrated into broader marketing and commercial initiatives.

Social Ecosystem Excellence

• Connect organic influencer paid social affiliate and creator commerce efforts into a cohesive full-funnel activation strategy.
• Partnerwith Media teams to ensure creator influencer and organic content are leveraged effectively across paid channels.
• Support the development of scalable playbooks processes and operating models that improve performance and speed.
• Help evolve Social from a collection of channels into a measurable business growth engine.

Reporting & Business Intelligence

• Own reporting cadences across the social ecosystem including weekly updates launch recaps monthly business reviews and executive communications.
• Build and maintain dashboards scorecards and reporting frameworks that provide visibility into activity performance and business impact.
• Translate social performance into clear actionable insights for leadership and cross-functional stakeholders.
• Standardisereporting processes across regions categories and channels.

Process & Operations

• Build and document workflows launch processes briefing templates approval chains and operational playbooks.
• Identify operational inefficiencies and implement scalable solutions that improve visibility accountability and execution quality.
• Manage intake processes andprioritisationframeworks for social support requests.
• Continuously improve how the socialorganisationplans communicates and executes globally.

Attributes & Skills

• 8 years of experience in Integrated MarketingSocial Media Marketing Operations GTMProgrammeManagement or related disciplines.
• Strong understanding of the modern social ecosystem including organic social influencer marketing paid social affiliate marketing creator commerce social listening and analytics.
• Experience connecting marketing activity to business outcomes product launches retail priorities and commercial objectives.
• Exceptionalorganisationaland project management skills with the ability to manage multiple priorities and stakeholders simultaneously.
• Strong analytical mindset and comfort translating data into actionable business insights.
• Excellent written and verbal communication skills including executive-level communications and stakeholder management.
• Fluency in English and Spanish both written and verbal.
• Working knowledge of the Southern Europe (Spain Italy Portugal) media retail and creator landscape is a strong plus.
• Proven ability to influence and align cross-functional teams without direct authority.
• Comfortable operating in a fast-paced high-growth environment with ambiguity and changing priorities.
• Proficiency with project management and collaboration tools such as Asana Monday NotionAirtable Smartsheet or similar.

Success in This Role Looks Like

• Product launches campaigns creator activations and retail moments are coordinated seamlessly across the social ecosystem.
• Leadership has clear visibility into social priorities activity performance and business impact.
• Teams spend less time chasing information and more time executing.
• Organic influencer paid social affiliate and creator commerce efforts operate as one integrated system rather than independent channels.
• Social isrecognisedas a strategic growth engine that connects brand creators media commerce and culture.

Your Role in Diversifying

• As a corporate citizen learn and supportSharkNinjasDiversity Equity & Inclusion strategy.
• Be an Ally find internal Champions.
• ExploreSharkNinjasEmployee Resource Groups or volunteer to serve on committees that organize diversity-related events and activities.
• Participate in employee engagement surveys and respond as openly and honestly as possible.
• Become culturally competent; take the time to learn about different cultures races religions and backgrounds represented by your colleagues.
• Treat people in a way they wish to be treated rather than the way you wish to be treated.

Your Role in Leading Our Success Drivers

• Rarely Satisfied:Make things better each day.
• Progress Over Perfection:Iterate and improve continuously.
• Details Make the Difference:Use your knowledge of the consumer to deliver with precision.
• Winning Is a Team Sport:Deliver something great together.
• Communicating for Impact:Be clear and honest in everything you say.

About SharkNinja

SharkNinja is voted 2022 Best Places to Work in Boston and 100 Best Large Companies to Work For. As a subsidiary of JS Global Lifestyle Company Limited (Hong Kong: 1691) a leader in small household appliance innovation we are ranked in the top three for Best ESG Management Company in consumer necessities by Institutional Investor (June 2022). We strive to get smarter and are dedicated to integrating DEIinour processes practices and policies. Benefits include 4 Global DEI subcommittees 8 Affinity Groups 5 Business Resource Groups Cultural Celebrations Summer Half Day Fridays Volunteer Impact Day Mentorship & CoachingProgrammes and first SharkNinja product is on us.

Our Culture

At SharkNinja we dont just raise the barwe push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane youll be right at home.

What We Offer

We offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more.We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining whats possible. When you join youre not just part of a companyyoure part of an outrageously extraordinary community. Together we wont just launch productswell disrupt entire markets.

At SharkNinja Diversity Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work making an impact and having the opportunity for career acceleration. With help from our leadership associates and our community we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

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We do not discriminate on the basis of race religion color national origin sex gender gender expression sexual orientation age marital status veteran status disability or any other class protected by legislation and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process please contact SharkNinja People & Culture at

Required Experience:

Senior Manager

Employment Type : Full Time
Experience: years
Vacancy: 1