B2B SaaS Product Marketing Strategist (GTM & Messaging)

About BizAway
Here at BizAway, we deliver the Future of Travel. 😎
We are a solid international company with strong ambitions and great expertise. With a focus on sustainability , on a daily basis, we support companies, enabling them to improve their travel management through our constantly evolving services and solutions, always characterised by our tech attitude and smart and innovative processes. 🚀
We know that success comes from People and deserves to be recognised. Proactivity and Reliability, Kindful collaboration, and communication are the core values of our Solution Culture.
If you like challenges and would love to be part of one of the fastest-growing B2B scale-up then BizAway is the company you have been looking for. 🤩
We are looking for:
A Product Marketing Manager who can bridge Product and Marketing, turning complex SaaS capabilities into clear, compelling value propositions for mid and large companies. You are both strategic and hands-on: able to define go-to-market frameworks, craft messaging, and enable internal teams to communicate the product effectively. You understand how B2B buyers think and how to position a software solution in a competitive travel and expense ecosystem.
Your role in BizAway

• Own and drive the go-to-market strategy for new features, product launches, and key initiatives
• Define and refine product positioning, messaging, and value propositions for different ICPs and personas.
• Collaborate closely with the Product team to translate roadmap and features into customer-facing narratives.
• Work with Marketing to ensure consistent communication across channels (website, campaigns, sales materials, etc.)
• Enable Sales and Customer Success teams with product storytelling, training, and materials (decks, one-pagers, battlecards)
• Conduct market, competitor, and customer research to inform positioning and GTM decisions.
• Support product adoption and engagement through clear communication and enablement strategies.
• Measure and optimise GTM performance, messaging effectiveness, and product understanding across teams

Required Qualifications :

• 4+ years of experience in Product Marketing, Product Management, or B2B SaaS Marketing.
• Proven experience in go-to-market strategy and execution.
• Strong ability to translate complex product features into clear business value.
• Experience working cross-functionally with Product, Sales, and Marketing teams. Excellent written and verbal communication skills in English.
• An analytical mindset with the ability to use data to support decisions.
• Comfortable in a fast-growing, scale-up environment

We are also interested in:

• Experience in travel tech, fintech, or expense management SaaS
• Background in mid-market or enterprise B2B environments.
• Familiarity with sales enablement and revenue teams' workflows.
• Experience with product launches in international markets.
• Ability to balance strategic thinking with execution speed, curiosity, ownership mindset, and strong collaboration skills

Our offer:

✈️ A seat on a scale-up with skyrocketing growth
Attractive compensation, including equity in the company
Development of your entrepreneurial spirit, having the chance to implement a real-impact business decision
Multicultural and international team
🙌 Collaborative and smart environment to work and learn
Free coffee to kick-start your day and free beers to celebrate together
Flexible working policy (3 days in the office + 2 remote) and great offices in Europe. Friday Afternoon off.
BizAway avoids any discrimination based on age, gender, sexual orientation, health status, nationality, political opinions, and religious beliefs in all decisions affecting personnel selection.
If you like challenges and would love to be part of one of the fastest-growing B2B scale-ups, then BizAway is the company you have been looking for!

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