Campaign Manager - TikTok LIVE - Madrid (12 month Fixed-Term Contract)

Overview

TikTok Madrid, Community of Madrid, Spain

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TikTok LIVE campaigns are a critical driver of platform engagement. They help activate the ecosystem, attract and retain creators and their audiences, and support creator monetization. We are looking for an experienced Campaign Manager for the Spanish market to join our expanding TikTok LIVE team.

Responsibilities

• Plan, execute, and optimize goal-oriented LIVE campaigns tailored to different creator tiers across Italy
• Lead campaign data analysis to evaluate performance, identify key insights, and continuously improve campaign efficiency and ROI
• Translate data-driven insights into actionable gameplay and engagement strategies that boost creator participation and audience interaction
• Partner with creator, agency, product, and creative teams to design engaging and scalable campaign experiences
• Collaborate with data and strategy teams to develop dashboards, post-campaign reports, and data frameworks that inform future campaign design
• Identify and experiment with new campaign mechanics and reward structures to increase audience retention and monetization
• Support revenue growth strategies through performance tracking and insight-driven recommendations
• Present campaign outcomes and recommendations to leadership and cross-functional partners to guide strategic decisions

Qualifications

• Minimum Qualifications
• Bachelor’s degree or higher in STEM (Science, Technology, Engineering, Mathematics), or Statistics
• Strong data analysis and quantitative skills; excellent mathematical modeling skills
• Excellent problem-solving abilities, attention to detail, and ability to interpret large datasets into clear insights
• Strong communication and presentation skills with the ability to influence cross-functional stakeholders
• Comfortable working in a fast-paced, dynamic environment with the ability to adapt and prioritize effectively
• High fluency in Spanish and English (written and spoken), due to working with Spanish-speaking teams and clients
• Preferred Qualifications
• Experience in live streaming operations and data-driven strategy roles
• Experience in creator, guild, or streamer operations with focus on engagement or monetization
• Background in campaign strategy or performance optimization
• Familiarity with A/B testing, user segmentation, and data visualization tools
• Passion for the LIVE streaming ecosystem and understanding of creator behavior and audience motivation

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has a global presence with offices in multiple cities around the world.

Why Join Us

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. We foster an "Always Day 1" mindset to achieve meaningful breakthroughs for our users.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and perspectives. We are passionate about celebrating diverse voices and creating an environment that reflects the communities we reach.

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