Senior Partnership Sales Manager

About Legends Global

Legends Global is redefining excellence in sport, entertainment and live events. With unrivalled expertise and international reach, we provide end-to-end solutions – from venue development and event programming to revenue strategy and hospitality.

We take a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide.

Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration. Guided by our values of Align, Scale, Connect, Team and Win... we create a culture where everyone has the opportunity to thrive.

LEGENDS & AUDI REVOLUT F1 TEAM

Legends Global leads the acquisition of commercial partners, securing multi-million-dollar, multi-year partnerships with leading brands across the globe with Audi Revolut F1 team

About the Role

The Senior Partnership Sales Manager is responsible for driving significant commercial revenue through the acquisition of new sponsorship partners for the Audi Revolut F1 Team. This is a highly commercial, revenue-generating role focused on identifying, engaging and securing global brands through high-value, multi-year sponsorship agreements.

Reporting to the VP of Global Partnerships, the role will own the full sales lifecycle, from market mapping and prospecting through to proposal development, negotiation and contract execution. Success in the position will be measured by new business acquisition, sponsorship revenue generated, pipeline development and achievement of commercial targets.

Working in one of the most exciting commercial programmes in global sport, you will build relationships with senior decision-makers, uncover partnership opportunities and close transformative sponsorship agreements that contribute directly to the team's long-term commercial success.

This role can be based in either London or Madrid.

What we can offer

• 🫶 Flexible and hybrid working opportunities (role dependent), helping you balance work and life.

• 🩺 Health and wellbeing support, including access to healthcare and wellness resources.

• ⚽🎾 Wellhub access, giving you access to a wide range of fitness, wellness, and sporting activities.

• 📈 Pension contributions and retirement planning support, helping you invest in your future.

• 🎉 A culture focused on creating memorable experiences, celebrating success, and supporting career growth

Key Responsibilities:

New Business Development & Sales

• Identify and secure new sponsorship opportunities across priority industries and international markets.

• Develop and execute proactive prospecting strategies to generate a strong pipeline of qualified opportunities.

• Conduct high-volume outreach through networking, referrals, industry events and targeted business development activity.

• Build relationships with C-suite executives, CMOs, Heads of Partnerships and senior marketing decision-makers.

• Drive sponsorship sales activity in support of the Audi Revolut F1 Team's global commercial strategy.

Commercial Proposition Development

• Develop compelling sponsorship propositions aligned to prospective partners' business objectives.

• Create and deliver high-impact sales presentations and pitches.

• Collaborate with internal strategy, insights and commercial teams to develop bespoke partnership solutions.

• Maximise commercial value through effective negotiation and deal structuring.

• Maintain a robust pipeline of opportunities through effective CRM management.

• Accurately forecast revenue, conversion rates and sales activity.

• Provide regular updates on pipeline health, commercial opportunities and deal progress to senior leadership.

• Utilise Salesforce and other sales tools to track performance and maintain data integrity.

Industry Representation

• Represent Legends Global and the Audi Revolut F1 Team at races, conferences, industry events and client meetings.

• Build market awareness and generate new business opportunities through industry engagement.

• Maintain strong knowledge of sponsorship trends, competitor activity and emerging commercial opportunities.

What Success Looks Like

• Delivery of agreed annual sponsorship revenue targets.

• Consistent generation of a qualified commercial pipeline.

• Conversion of strategic prospects into long-term commercial partners.

• Growth of sponsorship revenues across key international markets.

• Development of senior-level relationships with global brands and agency networks.
  

Recruitment Process Outlined:

• 1st Stage- Intro with Talent Team

• 2nd Stage-Interview with Global Sales Leadership Team

Any offer of employment will be subject to satisfactory pre‑employment checks. These may include verification of identity, proof of address, right to work, employment history, qualifications, and—where relevant to the role—a basic or enhanced DBS check. All checks will be carried out in line with data protection law and we will only request information that is necessary for the role.

Inclusive Workplace

At Legends Global , we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.

We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.

If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.

If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.