Customer Strategy Analyst - Santander Insurance

As a Customer Strategy Analyst, you will build and sustain a scalable analytics framework to monitor customer performance across markets. You’ll translate data into actionable insights to guide strategic initiatives and drive value for insurance-related businesses. You’ll partner with global and local teams to align KPIs and reporting, supporting data-driven decisions that impact retention, cross-selling, and overall customer strategy. This role sits in the Customer Strategy & AI team, contributing to Santander’s customer-centric transformation. You’ll work with advanced analytics to shape how we measure and improve customer outcomes.

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• Santander Open Academy learning access
• competitive salary with bonuses
• BeHealthy wellness programme
• employee discounts and diverse benefits
• Develop and maintain a robust analytics environment to monitor customer performance across geographies
• Define and standardize KPIs, metrics and methodologies for cross-country comparability
• Design and enhance dashboards and reporting tools for clear visibility into customer performance
• Track and analyze key KPIs (LTV, NPS, churn, base evolution, product holding) and flag deviations
• Conduct deep-dive analyses to identify drivers, risks, and ROI of strategic initiatives
• Segment customers to uncover insights and support hypothesis generation
• Assess business impact of initiatives and support prioritization
• 3 years of professional experience in analytics within the insurance industry
• Proven data analysis, KPI monitoring and performance management experience
• Experience with large, xcskxlj complex datasets from multiple sources
• Bachelor’s degree in a related field
• Very high proficiency in English and Spanish
• Proficiency in SQL and Excel; experience with data visualization tools (Power BI, Tableau)
• Strong analytical and problem-solving abilities
• Ability to translate data into actionable business insights
• Effective communication with non-technical stakeholders
• SQL
• Excel
• Power BI

Customer Strategy Analyst - Santander Insurance madrid, es

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