Product Manager Salesforce_Remote Barcelona

In this role you drive Salesforce Marketing Cloud-powered marketing initiatives within the Barcelona hub, partnering with business owners, marketing teams, and external partners. You shape feature delivery for campaigns, optimize journeys and data-driven metrics, and lead backlogs in an agile setting. You’ll balance hands-on implementation with strategic product direction to support digital marketing transformation. This is an opportunity to influence marketing automation at scale while collaborating across cultures.

• Driving transformation
• Career and development within TAKKT AG and Haniel Group
• Flexible and smart working arrangement
• Central office location with good transport links; tele-work options
• International environment and team-building trip to Germany
• Company laptop
• Define and prioritize product backlog for Salesforce Marketing Cloud-based campaigns
• Collaborate with cross-functional teams to design, implement and optimize customer journeys (Journey Builder) and CloudPages
• Measure digital marketing metrics, analyze customer data, and optimize campaigns and workflows
• Identify architecture and process-improvement opportunities across design, development, and IT deployment
• Lead feature discovery and manage sprint planning for marketing automation features
• Present complex topics clearly to stakeholders and ensure alignment with business goals
• 2-3 years of experience with Salesforce Marketing Cloud
• Experience with e-commerce platforms xcskxlj
• Proficiency in SQL
• Experience in an agile environment; ideally with scaled agile framework
• Knowledge of digital marketing and/or CRM; familiarity with Google Analytics and channel tracking
• Fluency in English
• Possession of Salesforce Marketing Cloud Consultant certificate (preferred)
• Clear communication (oral and written)
• Cross-functional collaboration
• Hands-on and reliable work style
• SQL
• Google Analytics

#J-18808-Ljbffr