Digital Trafficker, Ad Ops

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Responsibilities

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• Owns the trafficking and technical set-up of campaigns across IAG Media's digital inventory
  
• Manages campaign set-up from approved media plan to launch, including creative checks, trafficking, tagging, audience/placement configuration, QA, pacing monitoring, troubleshooting and delivery optimisation
  
• Manage campaign trafficking across the relevant channel platforms, including GAM, DV360, Kevel and PAC's OneMedia
  
• Translate approved campaign requirements into technical trafficking set-up
  
• Configure campaigns in the relevant ad-serving, CRM or digital delivery platforms
  
• Validate creative assets against format specs, brand-safety rules and customer-experience guardrails
  
• Set up tags, tracking links, audience segments, placement rules and campaign naming conventions
  
• Run pre-launch QA and ensure campaigns are ready to go live
  
• Monitor campaign pacing, delivery, errors, discrepancies and performance signals
  
• Recommend optimizations to improve delivery, pacing or media mix
  
• Coordinate with Tech & Data and OpCo teams to resolve technical delivery issues
  
• Provide delivery inputs for reporting and post-campaign analysis in coordination with the Account Managers
  
• Maintain trafficking documentation, checklists and operational best practices
  

Requirements

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• 3+ years in ad operations, digital trafficking, campaign operations or digital media delivery
  
• Hands‑on experience with ad servers, trafficking workflows, QA processes and campaign monitoring
  
• Strong understanding of digital advertising formats, tracking tags, creative specs, pacing and delivery metrics
  
• Experience with different display, video, CRM, web / app, Wi‑Fi portal and IFE digital ad formats
  
• Experience using the main ad‑serving platforms across different channels (onsite, offsite and IFE), including GAM, DV360, Kevel and PAC's OneMedia
  
• Good understanding of campaign KPIs such as impressions, clicks, CTR, completion rate, viewability and delivery accuracy
  
• Strong troubleshooting skills, able to identify root causes of delivery issues or discrepancies
  
• Detail‑oriented and comfortable managing multiple live campaigns simultaneously
  
• Able to work closely with Sales, Account Management, Tech & Data, Ad Products & Innovation and OpCo teams
  
• Experience with Salesforce and campaign management tools, including ad server log files, is desirable
  
• Comfortable working under launch deadlines and escalating risks early
  

Core Competencies

Demonstrates expertise in digital campaign trafficking and operations, with a strong focus on ad‑serving platforms such as GAM, DV360, and Kevel. xqbhyrx Proficient in managing campaign setups, monitoring performance metrics, and optimizing delivery for enhanced results.

Highest‑Signal Resume Keywords

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• Ad Operations Experience
  
• Campaign Trafficking Management
  
• Digital Advertising Formats Knowledge
  
• Troubleshooting Skills
  
• Performance Monitoring
  

Hard Skills

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• Campaign Set‑Up
  
• Creative Checks
  
• Tagging
  
• Audience Configuration
  
• Quality Assurance
  
• Delivery Optimization
  
• Tracking Tags
  
• Campaign KPIs
  
• Digital Media Delivery
  
• Pacing Monitoring
  

Soft Skills

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• Detail‑Oriented
  
• Collaboration
  
• Time Management
  

Industry Keywords

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• Digital Trafficking
  
• Campaign Operations
  
• Ad Serving
  
• Creative Specs
  
• Delivery Metrics
  

Tools & Technologies

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• GAM
  
• DV360
  
• Kevel
  
• PAC's OneMedia
  
• Salesforce
  
• Campaign Management Tools
  

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