Performance Marketing Specialist, Spanish Market

Responsibilities

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• Plan, launch, and manage paid campaigns across Google Ads, LinkedIn, and Meta—owning briefs, copy, and creatives end-to-end.
  
• Monitor daily performance, manage budgets and pacing, and run A/B tests to continuously optimise results.
  
• Track and report on core metrics (CPC, CPL, CAC, ROAS), build dashboards, and support attribution modelling across the funnel.
  
• Work with design and content teams to develop and iterate on landing pages, lead magnets, and marketing assets ensuring ad‑to‑page message consistency.
  
• Test new channels (e.g., TikTok and programmatic) and audience segments, set up new campaigns, and localise activities in ES markets.
  
• Collaborate with PMM, sales, and the performance lead to keep campaigns aligned with product launches and lead quality goals.
  

Requirements

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• 3–5 years of experience in performance marketing, paid media, or digital marketing—agency or in‑house.
  
• Hands‑on experience managing campaigns on at least one major platform (Google Ads, LinkedIn, or Meta), with a solid grasp of core metrics (CPC, CPL, CAC, ROAS).
  
• Data‑driven mindset with strong attention to detail and the ability to manage multiple campaigns simultaneously.
  
• Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce) is a plus. SEO fundamentals is nice to have.
  
• Knowledge of marketing automations and AI tools is mandatory (Zapier, Claude Code, MCPs…)
  
• Experience in B2B SaaS, legal tech, or across Southern European markets is a plus.
  
• Proactive, eager to learn, and comfortable operating with autonomy in a fast‑paced startup environment.
  
• Full professional proficiency in English and Spanish (Catalan, Italian or German is a strong plus).
  

Core Competencies

Demonstrates expertise in managing paid media campaigns across platforms like Google Ads, LinkedIn, and Meta, with a strong focus on core metrics such as CPC, CPL, CAC, and ROAS. xcskxlj Proficient in utilizing marketing automation and AI tools to optimise performance and drive results in a fast‑paced environment.

Highest‑signal resume keywords

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• Performance Marketing
  
• Campaign Management
  
• Data‑Driven Mindset
  
• Marketing Automation Tools
  
• B2B SaaS Experience
  

Hard Skills

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• Google Ads
  
• LinkedIn Ads
  
• Meta Ads
  
• CPC
  
• CPL
  
• CAC
  
• ROAS
  
• A/B Testing
  
• Attribution Modelling
  
• SEO Fundamentals
  

Soft Skills

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• Attention to Detail
  
• Proactive
  
• Eager to Learn
  
• Autonomy
  
• Collaboration
  

Industry Keywords

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• Digital Marketing
  
• Paid Media
  
• Southern European Markets
  
• Legal Tech
  
• Startup Environment
  

Tools & Technologies

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• HubSpot
  
• Salesforce
  
• Zapier
  
• Claude Code
  
• MCPs
  

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