Overview
Antes de solicitar este puesto, por favor, lea la siguiente información sobre esta oportunidad que encontrará a continuación.
At SodaStream, we don’t just work – we create, innovate, and make things sparkle! As leaders in our category, we transform still water into sparkling water, sparkling water into soda, and ideas into success. Every day is an opportunity to reinvent how people enjoy their beverages. As part of PepsiCo, SodaStream benefits from a strong global footprint. The South Europe Cluster brings together France, Italy, and Iberia (Spain & Portugal), combining diverse markets, talents, and perspectives to drive sustainable growth. This role sits at the heart of the cluster, supporting cross‑country performance and collaboration. We thrive on optimism, energy, initiative, excellence in execution, and strong team spirit. We are committed to reducing single‑use plastic and driving meaningful change in the way beverages are consumed.
Role Purpose
The Revenue Generation Senior Analyst is accountable for driving profitable Net Revenue growth across South Europe (France, Italy, Spain and Portugal) through disciplined pricing, promotion, and trade investment execution. Reporting to the Head of Commercial & eCommerce South Europe Cluster, the role manages:
Pricing Strategy & Market Competitiveness
Lead pricing index, competitiveness, and elasticity analysis. Identify pricing gaps, margin risks, and revenue recovery opportunities. Drive pricing actions supported by robust financial logic.
Promotion Strategy & Trade Investment Effectiveness
Translate global RGM principles into market and cluster‑level promotion guidelines. Govern promotion depth, frequency, and mechanics to protect margin. Create and maintain channel‑specific promotion frameworks, refreshed based on performance (ROI, incrementality, compliance).
RGM Governance & Commercial Discipline
Own and embed price governance frameworks including recommended prices, floor prices, and trade terms. Define decision rights, guardrails, and escalation paths, ensuring consistency across markets. Act as a guardian of commercial discipline within the cluster.
Price Selling & Commercial Influence
Develop value‑based price selling stories and support senior stakeholder discussions and negotiations with fact‑based insights and analytics.
Performance Analytics & Closed‑Loop Learning
Own post‑promotion evaluation and institutionalise learning routines with Sales and Marketing. Drive analysis of incrementality, true uplift, and cannibalisation to improve decision‑making.
Trade Term Realisation & Value Protection
Lead tracking of actual vs. contracted trade terms. xcskxlj Identify value leakage and drive accountability with Sales and Finance partners.
Success Measures (KPIs)
Experience & Capabilities
Technical Skills
Ways of Working
Languages
Key Challenges & Role Environment
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Revenue Growth Management Senior Analyst - SodaStream - South Europe Cluster - H/F • Alcobendas, Madrid, ES