Senior Influencer Relations Specialist – Social & Community Team

Responsibilities

• Manage strategy: create and execute Influencer Marketing Strategy to elevate Semrush's presence in the AI Search and Enterprise through influencer and thought‑leadership activations.
• Build Relationships: find influential personas within the marketing space and cultivate long‑term relationships with them.
• Bring meaningful brand opportunities from your network and connections.
• Turn Existing Customers into Advocates: collaborate with Sales and Marketing to identify success stories and turn them into brand advocates across social, events, podcasts.
• Run Influencer and Thought Leadership Campaigns: work with top‑tier marketing experts and external agencies to co‑create content, campaigns, and media that drive visibility for Semrush Enterprise.
• Build Community Through Events: plan and execute high‑impact experiences — from private dinners and roundtables to online activations — that deepen connections with key decision‑makers and foster a sense of community among influential Enterprise marketers.
• Develop Strategic Messaging: ensure consistent, compelling storytelling across all influencer and thought‑leadership touch‑points — aligned with Semrush’s Enterprise positioning.
• Map Influence & Track Engagement: build a relationship intelligence system to monitor who influences whom, engagement history, and opportunities for activation.
• Report on Impact: connect the dots between relationship‑building and business results. Show how engagements drive visibility, influence pipeline, and create strategic brand moments.

Qualifications

• 5–8+ years in communications, influencer marketing, or executive engagement — ideally in a B2B or SaaS environment.
• Experience working with senior‑level marketing decision‑makers (CMO, VP, Director).
• A strong understanding of the marketing landscape and top voices in the space.
• Excellent relationship‑building and stakeholder management skills.
• Proven project management experience (especially around events, campaigns, or partner activations).
• Highly organized, decisive, and confident in making calls in a fast‑paced, ever‑changing environment.
• Strong cross‑functional collaborator with experience working across marketing, PR, sales, and product teams.
• Natural storyteller who can translate influence into business impact.
• Strategic and metrics‑driven — you can connect relationship‑building impact to business goals and back it up with data.

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