Global Media Tracking Data Manager

Responsibilities

• Ensure robust and consistent media tracking across all digital platforms
• Support the definition and implementation of global media tracking standards across Paid, Owned, and Earned channels
• Ensure proper setup and maintenance of tracking frameworks (e.g. Supermetrics, GA4, pixels, tagging plans)
• Coordinate tracking implementation across websites, media platforms, and analytics tools
• Validate data collection quality and ensure consistency across markets and platforms
• Support troubleshooting and issue resolution related to tracking and data collection
• Translate business tracking and measurement needs into clear technical requirements
• Work closely with Media teams on business needs
• Work closely with Tech teams to ensure proper implementation of tracking and data flows
• Collaborate with Data Product Managers to align tracking data with data models and data products
• Ensure consistency between tracking setup, data ingestion (e.g. via Supermetrics), and data warehouse structures (BigQuery)
• Monitor and follow up on implementation timelines and deliverables
• Define and enforce data quality checks and validation processes for media data
• Ensure consistency of naming conventions, KPIs, and tracking structures across markets
• Identify gaps or inconsistencies in data collection and drive remediation actions
• Support the Paid Media Data Manager in ensuring data readiness for reporting and analytics
• Ensure tracking enables accurate measurement of campaign performance and optimization
• Contribute to defining measurement frameworks and supporting performance analysis
• Facilitate alignment between media tracking data and reporting tools (e.g. Looker dashboards)
• Coordinate tracking-related projects (that includes AI projects) across business, Tech, and external partners
• Ensure clear documentation of tracking frameworks, requirements, and implementations
• Support communication and alignment with global and local teams
• Contribute to training and upskilling of markets on tracking best practices

Requirements

• 8+ years of experience in digital analytics, tracking implementation, or media data
• Strong experience with tracking tools and frameworks (GA4, tagging, pixels, etc.)
• Good understanding of media ecosystems (Meta, TikTok, Google, etc.)
• Experience working with data ecosystems (BigQuery, data pipelines, connectors such as Supermetrics)
• Experience in global environments with multiple stakeholders

#J-18808-Ljbffr