Director, Digital Marketing, SaaS

Responsibilities

• Define and own the digital strategy, tailoring approaches by market maturity, brand positioning, and competitive dynamics
• Own SEO and support our growth & content teams in ensuring our assets serve our organic and AI performance well
• Manage supporting agencies, challenge delivery, ensure alignment and control spend
• Assess channel expansion opportunities per market, ensuring growth initiatives are well-timed and aligned with market potential and readiness
• Own paid media budget allocation across markets, channels, and funnel stages, optimizing spend based on performance and priorities
• Define the strategic direction and set clear expectations for agency resources
• Develop, request, and rigorously follow up on a detailed agency roadmap outlining planned campaigns, tests, optimizations, and deliverables
• Actively challenge the agency to bring innovative ideas, new tests, and optimization opportunities to drive continuous improvement
• Hold the agency accountable to predefined KPIs (e.g., ROAS, CPA/CPL, conversion metrics) through regular performance reviews and reporting
• Provide strategic, data‑informed guidance to three internal campaign managers, responsible for translating business priorities into major campaigns
• Analyze available marketing data directly from platforms during ongoing build‑out of tracking and attribution systems
• Propose pragmatic interim solutions when tracking or reporting is incomplete, and support Campaign Managers in interpreting campaign performance and impact
• Foster a culture of continuous testing, learning, and optimization across paid and SEO channels using data‑driven insights

Requirements

• 5+ years of hands‑on performance marketing experience (Google, Facebook) across multiple countries or markets
• Strong understanding of SEO, including how to align SEO efforts with paid campaigns and commercial goals
• Experience managing external agencies and holding them accountable for results
• Confidence working in fragmented setups where reporting may be incomplete, and tracking may need refining
• Clear decision‑making skills based on data — but able to act even when full data is not yet available
• Strong stakeholder and cross‑team communication: clear in reporting, prioritization, and campaign feedback
• Fluent in English and Spanish (both spoken and written)

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