Blizzard is hiring Principal UX Designer,Spain, 2026

Blizzard Entertainment is seeking a world-class, visionary Principal UX Designer to join an elite, highly experienced mobile development unit in Barcelona. In this premier leadership role, you will take absolute structural ownership of the end-to-end user experience for Overwatch Rush—a major, unannounced top-down mobile Hero shooter that brings the vibrant, globally recognized Overwatch universe into a high-performance, touch-first format.

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As a Principal Designer, your primary mission is to architect, socialize, and safeguard an intuitive, accessible, and deeply immersive UX framework for systemically complex, player-facing features that will delight tens of millions of users globally. Operating at the highest tier of creative execution, you will serve as the strategic bridge connecting Game Design, UI Art, User Research, and Product Management.

You will leverage qualitative data, low- and high-fidelity prototyping, and advanced interaction design methodologies to champion player-centric principles, elevate studio-wide toolkits, and mentor the next generation of UX talent in a studio culture built on inclusion, creative bravery, and cross-disciplinary synergy.

Job Overview : Principal UX Designer

Attribute Details

Job Title Principal UX Designer

Company Blizzard Entertainment (Microsoft Gaming Ecosystem)

Project Assignment Overwatch Rush (Unannounced Mobile IP Expansion)

Location Barcelona, Spain

Core Software Stack Figma, Modern Prototyping Suites, GUI Wireframing Engines

Target Verticals Top-Down Combat HUD, Complex Metagame UI, Freemium Economies

Key Frameworks Information Architecture (IA), Accessibility (A11y), Agile/Scrum

Accommodations

Blizzard Entertainment is a premier global developer and publisher of entertainment experiences, celebrated for crafting some of the most iconic, genre-defining, and critically acclaimed universes in interactive media history—including Warcraft®, Overwatch®, Diablo®, and StarCraft®. Now operating as a vital pillar within the Microsoft gaming ecosystem, Blizzard continues a 30-year legacy of pushing the technological and narrative limits of entertainment.

Our combined network delivers elite interactive worlds across PC, Xbox, PlayStation, Nintendo Switch, iOS, and Android, connecting and entertaining massive player communities in 196 countries.

Our Barcelona studio is home to passionate storytellers, engineers, and UX architects who believe that legendary games are born from diverse perspectives, deep mutual trust, and a shared obsession with player delight. We look for seasoned leaders who are eager to expand our universes into new frontiers while fostering an environment where every single developer can thrive.

Position Scope & The Mobile UX Vision

Designing user experiences for a mobile Hero shooter within the Overwatch universe presents an exceptional, highly nuanced technical challenge. The top-down perspective requires a radical reimagining of battlefield spatial awareness, high-velocity ability casting, target switching, and telemetry feedback—all compressed onto a touch-screen interface.

As a Principal UX Designer, you will move far beyond basic wireframing. You are responsible for analyzing complex metagame progression layers, guild frameworks, live-operations loops, and deep customization menus, translating them into zero-friction user journeys. You will balance Blizzard’s signature “easy to learn, hard to master” product philosophy with the aggressive performance and layout constraints of modern mobile hardware, ensuring that tactical clarity, accessibility, and visual joy remain at the absolute forefront of the title’s identity.

Key Responsibilities as Principal UX Designer
1. Macro UX Strategy, Interaction Design & Wireframing

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• Masterful Interaction Architecture: Conceptualize, map, and execute intuitive UX designs, high-fidelity wireframes, interaction models, and interactive prototypes within Figma to solve sophisticated, systemic player journeys.
  
• Holistic Vision Guardianship: Partner intimately with Game, UI, Level, Systems, and Narrative Designers to establish and defend an elegant, cohesive user experience vision across the entirety of the application.
  
• Design Articulation: Present, advocate for, and defend strategic design choices before multi-disciplinary leadership panels, backed by design theory, competitive analyses, and behavioral analytics.
  
• Accessibility & Inclusion Advocacy: Define and implement robust accessibility and inclusion principles (A11y), ensuring HUD configurations and text layouts adapt cleanly to diverse player needs.
  

2. Data Synthesis, Research Collaboration & Product Partnership

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• Qualitative Research Integration: Partner with specialized UX Researchers to design qualitative laboratory studies, run usability tests, and translate research data into actionable design revisions.
  
• Product Management Synchronization: Collaborate with Product Managers to analyze real-world feature performance, optimizing core UX paths to enhance player retention and onboarding flow.
  
• Freemium Best Practices: Apply a sophisticated understanding of free-to-play interface design patterns, organizing complex economic and shop layouts cleanly without overwhelming the user.
  
• Feedback Optimization: Champion a healthy, constructive, and open critique culture within the UX division, giving and receiving feedback to elevate the project’s overall quality bar.
  
• Methodological Innovation: Research and integrate cutting-edge prototyping tools, design system updates, and user experience theories to keep the studio’s design pipeline ahead of industry trends.
  
• Talent Upskilling: Provide dedicated personal and technical mentorship to junior and mid-level UX designers, sharpening their core wireframing processes and communication techniques.
  

Requirements

To secure this highly senior title within Blizzard Entertainment, you must exhibit a rare combination of technical design wizardry, analytical depth, and clear organizational leadership.

Core Technical Profile

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• Figma & Prototyping Mastery: Advanced, professional fluency in Figma and modern digital content prototyping software, with a proven ability to construct highly complex, reactive, and high-fidelity interactive flow states.
  
• Information Architecture Fluency: Comprehensive understanding of information architecture, user-centered design methodologies, ergonomics for mobile touch controls, and sensory feedback loops.
  
• Research Integration: Proven experience designing qualitative research tests and integrating diverse, complex user testing feedback directly into live wireframe iterations.
  
• Elite Communication Power: Exceptional verbal and written communication skills, with an innate ability to explain abstract technical UX principles clearly to artists, engineers, and executive stakeholders alike.
  

Desirable Pluses

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• AAA/Mobile Vision Ownership: Direct, verifiable experience defining and maintaining the complete UX vision for a large-scale, systemically sophisticated mobile title.
  
• Agile Methodology Fluency: Practical experience operating within rapid, sprint-based Agile/Scrum development frameworks.
  
• Technical Implementation Knowledge: A foundational understanding of mobile engine constraints, draw-call optimization, UI scaling across varying aspect ratios, and front-end script implementation.
  
• Co-Creation Session Leadership: Experience running collaborative, cross-functional ideation workshops with product, engineering, and creative leads.
  

What We Offer You

Blizzard Entertainment is dedicated to supporting the physical, emotional, and financial well-being of our developers through a comprehensive, premium benefits suite:

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• Competitive Financial Security: Top-tier base salary, performance-driven annual bonus programs, and retirement matching schemes.
  
• Premium Healthcare Protection: Full private health, vision, and dental insurance networks for employees and their families.
  
• True Work-Life Balance: Generous annual leave allocations, paid holidays, and flexible, modern work parameters designed around project milestones.
  
• Holistic Well-being Programs: Access to robust Employee Assistance Programs (EAP) supporting mental and emotional health, alongside physical health stipends and wellness events.
  
• Vibrant Office Environment: Work within a beautifully designed, collaborative studio space in Barcelona, supported by industry-leading tooling, continuous educational budgets, and frequent team social events.
  

Diversity, Inclusion & Accessibility Statement

Activision Blizzard is an equal opportunity employer that values the unique perspectives brought by diverse backgrounds. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status.

We are deeply committed to ensuring that under-represented groups feel empowered to apply, even if they do not perfectly match every single preferred qualification. xcskxlj If you require any reasonable physical or mental accommodations during the application, screening, or interviewing phases, please send your specific accommodation request to:

(Please note: General employment queries or application status checks cannot be processed at this address).

Blizzard is hiring Principal UX Designer,Spain, 2026
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