Global Head of - Media Data

The Opportunity

Location: Barcelona

Language: English (mandatory)

Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.

This role is critical to transforming media data into a core business driver, enabling:

• Smarter investment decisions
• Advanced performance measurement
• Scalable AI and data use cases

The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact. Scope & Team Leadership:

You will lead a multidisciplinary team including:

• Global Paid Media Data Manager
• Global Social Data Data Manager
• Global Media Data Product Manager
• Global Media Tracking Manager

You will build a strong center of expertise, combining:

• Media analytics
• Data governance & tracking
• Data products

What you'll get to do

1.Media Data Strategy & Transformation

• Define and lead the global Media Data strategy and roadmap
• Position media data as a strategic asset supporting business growth and transformation
• Build a long-term vision integrating: measurement consumer understanding AI-driven use cases

2.Advanced Measurement & Performance Excellence:

• Lead end-to-end media measurement strategy, including: Attribution frameworks Brand & performance measurement
• Oversee econometric and advanced analytics approaches to: quantify marketing impact optimize media investments support budget allocation decisions
• Drive the evolution towards holistic, cross-channel performance measurement

3.Media Data Ecosystem, Governance & Tracking

• Define and enforce global media data standards, including: tracking frameworks (tagging, pixels, taxonomy) KPI harmonization data models across Paid / Owned / Earned
• Ensure data quality, consistency, and scalability across all markets and platforms
• Partner with Tech and Data Governance teams to build a robust, future-proof ecosystem

4.Data Products & Scalable Activation

• Structure media data into reusable, scalable data products (dashboards, datasets, models, AI use cases)
• Define roadmap, use cases, and prioritization based on business value
• Ensure delivery of self-serve, high-quality analytics assets
• Drive adoption of data solutions across brands and markets

5. Insight Generation & Business Impact

• Transform complex analyses into clear, actionable business recommendations
• Build strong narratives linking: media performance consumer behavior business outcomes
• Act as a trusted partner for senior stakeholders on media investment decisions

6. Cross-functional Leadership & Stakeholder Management

• Act as the key interface between Business, Media, Tech, Data, and external partners
• Collaborate with: Global & Local Marketing teams Media agencies Tools vendors Data & Tech teams
• Align stakeholders around a shared measurement and data vision

7.Team Leadership & Capability Building

• Build and lead a high-performing team of media data experts
• Develop capabilities across: advanced analytics data product mindset business translation of insights
• Create a culture of excellence, ownership, and innovation

We'd love to meet you if you have

Experience

• 12+ years in media analytics, data, or digital performance roles
• Strong experience in advanced measurement (MMM, attribution, econometrics)
• Proven track record managing complex, cross-functional programs
• Experience leading teams and building data capabilities at scale
• Background in consumer goods, beauty, or luxury is a strong plus

Technical & Functional Expertise

• Deep understanding of: Paid / Owned / Earned media ecosystems (Camphouse, Supermetrics, Meltwater, Lefty…) Media tracking & data collection (GA4, tagging, etc.) Cross-channel measurement frameworks
• Strong analytical background (econometrics, statistics, modeling)
• Experience with: SQL / data environments (Big Query) Data visualization tools (Tableau, Power BI, Looker) Data products and data lifecycle (from ingestion to activation)

Leadership & Soft Skills

• Strategic thinker with strong business knowledge
• Ability to translate complex data into impact for business stakeholders
• Excellent communication and influencing skills
• High capability to manage multiple projects and stakeholders simultaneously
• Strong collaboration mindset across business and tech teams

Mindset

• Business-driven and impact-oriented
• Data expert with strong pragmatism
• Curious, forward-looking, innovation-driven
• Hands-on when necessary, but operating at strategic leadership level

A few things you'll love about us

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package