Global Head of Media Data

Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets. This role is critical to transforming media data into a core business driver, enabling:

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• 
  
• smarter investment decisions
  
• advanced performance measurement
  
• scalable AI and data use cases
  

The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.

Scope & Team Leadership

You will lead a multidisciplinary team including:

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• Global Paid Media Data Manager
  
• Global Social Data Data Manager
  
• Global Media Data Product Manager
  
• Global Media Tracking Manager
  

You will build a strong center of expertise, combining:

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• media analytics
  
• data governance & tracking
  
• data products
  

The Opportunity

Location: Barcelona

Language: English (mandatory)

We'd love to meet you if you have
Experience

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• 12+ years in media analytics, data, or digital performance roles
  
• Strong experience in advanced measurement (MMM, attribution, econometrics)
  
• Proven track record managing complex, cross-functional programs
  
• Experience leading teams and building data capabilities at scale
  
• Background in consumer goods, beauty, or luxury is a strong plus
  

Technical & Functional Expertise

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• Deep understanding of:
  
  • 
    
  • Paid / Owned / Earned media ecosystems (Camphouse, Supermetrics, Meltwater, Lefty…)
    
  • Media tracking & data collection (GA4, tagging, etc.)
    
  • Cross-channel measurement frameworks
    
  
  
  
• Strong analytical background (econometrics, statistics, modeling)
  
• Experience with:
  
  • 
    
  • SQL / data environments (Big Query)
    
  • Data visualization tools (Tableau, Power BI, Looker)
    
  • Data products and data lifecycle (from ingestion to activation)
    
  
  
  

Leadership & Soft Skills

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• Strategic thinker with strong business knowledge
  
• Ability to translate complex data into impact for business stakeholders
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• Excellent communication and influencing skills
  
• High capability to manage multiple projects and stakeholders simultaneously
  
• Strong collaboration mindset across business and tech teams
  

Mindset

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• Business-driven and impact-oriented
  
• Data expert with strong pragmatism
  
• Curious, forward-looking, innovation-driven
  
• Hands-on when necessary, but operating at strategic leadership level
  

We welcome Creators Of All Kinds.

A few things you'll love about us

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• An entrepreneurial, creative and welcoming work culture
  
• A range of learning and development opportunities
  
• An international company with plenty of opportunities to grow
  
• A competitive compensation & benefits package
  

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