SEO Specialist

Experteer Overview In this role you will lead large-scale national and international SEO programs for global brands within Publicis Groupe Madrid’s SEO team. You will plan, execute, and analyze SEO actions, coordinating with cross-functional teams to optimize on-page, off-page, and local strategies. You’ll drive performance, reporting, and market/competitor research to strengthen brand presence across search engines. This position offers growth opportunities, exposure to international projects, and the chance to shape digital marketing outcomes for top clients. Compensaciones / Beneficios • Manage large national and international SEO accounts • Oversee execution and ongoing analysis of large-scale SEO projects • Coordinate with cross-functional teams across areas and regions • Develop strategy and conduct market/competitor research • Manage combined SEO/SEM initiatives within One Search • Optimize on-page elements (titles, meta data, H1, internal linking) • Measure and report SEO performance • Handle local SEO (Google My Business) • Apply off-site SEO techniques (link building, outreach, PR) • Support e-commerce optimization and internationalization efforts Responsabilidades • u003e2 years of proven professional SEO experience • Client management experience with planning, presentations, and daily communication • Demonstrable SEO knowledge from a digital marketing agency • Strong on-page SEO optimization skills • Experience with international SEO and SEO/SEM integration • Local SEO experience (Google My Business) • Familiarity with Drupal and other CMS (WordPress, Magento, Shopify) is a plus • Analytical, problem-solving, and communication abilities • Experience with SEO tools: SEMrush, Sistrix, Screaming Frog, Ahrefs, GA4, Google Analytics, Google Search Console, Looker Studio • Knowledge of GEO and brand presence in LLMs • Autonomous, versatile, adaptable to market changes • Experience in e-commerce optimization • Strong organizational skills Requisitos principales • Flexible Benefits (Coverflex): meal vouchers, health insurance, transportation • Growth opportunities through local and global training • Free online training via LinkedIn Learning and Udemy via Marcel • Partner certifications (Meta, Google, Amazon) • Work from anywhere with #WorkYourWorld program • Attractive holidays package and wellbeing initiatives