Digital Paid Media Specialist, EMEA

Digital Paid Media Specialist (Europe) – Fully Remote

Location: Europe (Remote)
Company: Henry Schein
Employment Type: Full-time

About the Role

We are looking for a Digital Paid Media Specialist to manage and optimize PPC campaigns across the EMEA region in a fast-paced, international environment. You will play a key role within the Digital Marketing & Revenue Acquisition team, directly impacting business growth.

Key Responsibilities

• Monitor daily performance of EMEA PPC campaigns and implement optimizations
• Lead Google Shopping campaigns, including optimization, expansion, and feed management
• Conduct regular account audits to identify growth opportunities
• Analyze campaign data to generate insights and actionable recommendations
• Ensure campaign strategies align with broader marketing objectives and brand guidelines
• Create ad copy and assets using AI tools where applicable
• Collaborate with the Analytics team to ensure accurate tracking and measurement
• Report on key KPIs (CPC, CTR, ROAS, CPA, Conversion Rate) and performance insights
• Manage budgets effectively to maximize ROI and achieve targets
• Stay up to date with PPC best practices, platform updates, and emerging trends
• Support automation initiatives and AI-driven optimization
• Contribute to SEO and broader digital strategy discussions
• Assist in building and optimizing HubSpot landing pages, including A/B testing and CRO

Requirements

• 3+ years of hands-on experience managing PPC campaigns (EMEA or international scope preferred)
• Strong expertise in Google Ads, Meta Ads, and Microsoft Ads
• Experience with Google Analytics and Google Tag Manager
• Strong analytical and data-driven mindset
• Experience managing large budgets and multi-country campaigns
• Experience with landing page tools (HubSpot or similar)
• High level of English (written and spoken); additional European languages are a plus
• Google Ads certification is a plus
• Agency experience is advantageous but not required

Key Competencies

• Detail-oriented and performance-driven
• Proactive problem solver with a growth mindset
• Highly organized with the ability to manage multiple markets
• Strong collaboration and communication skills in multicultural environments
• Curious about new tools, automation, and AI-driven marketing
• Strategic thinker with the ability to see the big picture

Education

• Bachelor’s Degree in Digital Marketing or a related field (or equivalent experience)

Additional Information

• Travel: less than 10%
• Fully remote role
• Must be eligible to work within the EU

What We Offer

• 100% remote work
• Permanent contract
• Salary: €45,000 gross fixed/year + €5,000 annual bonus based on performance
• Meal voucher: €110/month (January to November)
• 24 working days of vacation + December 24th + December 31st + your birthday off
• Access to private health insurance (SANITAS) through flexible compensation
• Training and career development plan