CRM Account Manager

¡Hi! ¡We are Cheil Spain! #128640;

La información a continuación detalla los requisitos del puesto, la experiencia esperada del candidato y las cualificaciones correspondientes.

Cheil Worldwide is a full-service agency from brand building to digital transformations creating excellent data-driven experiences for every customer. As part of Cheil Worldwide, Cheil Spain plays its part in one of the world’s biggest agency networks – comprising 53 offices and 8 affiliates in 43 countries globally with more than 6.000 employees and 600 clients around the world. Cheil Spain is made up of 100 employees from different disciplines, who are passionate about innovation in all its forms. We offer a wide variety of marketing and advertising services, including strategy and planning, creative, content production, traditional and digital media advertising, influencer marketing, event marketing, e-commerce and performance marketing, among others.

Your role at Cheil: CRM B2B Account Manager

What we are looking for?

Cheil is looking for a highly skilled CRM Marketing Manager with more than 4 years’ experience to join our dynamic digital marketing team.

In this role, you will be responsible for planning, developing, implementing, and optimising CRM B2B campaigns with the focus to drive customer engagement, loyalty and conversion. You will also manage direct relation with European Office to lign strategies and correct development of the project.
Moreover, you will leverage your expertise in data-driven insights and optimisation of marketing automation workflows and database further enhance the CRM capabilities of our clients.

The successful candidate will be responsible for building campaign communications from brief to deployment, liaising with clients and collaborating with main stakeholders on a daily basis.


Key Responsibilities:

Translate business briefs into campaign requirements, defining segmentation logic, data needs, and automation workflows.
Define and monitor key KPIs, independently analysing campaign performance to identify insights, optimisation opportunities, and improvement actions.
Optimise email marketing for Partners and Operators, refining communication flows, targeting, and content effectiveness.
Implement structured testing frameworks (A/B and incremental testing) to validate hypotheses and continuously enhance results.
Ensure data quality, governance, and compliance with internal processes and GDPR standards.
Coordinate campaign execution with the content team, external agency, clients, and regional teams to ensure alignment and smooth delivery.


Key Skills & requirements
~4+ years of experience of working with CRM communications with at a minimum 1 year in marketing automation
~2+ years of client account management and/or project/campaign management experience
~ Certification in Salesforce Marketing Cloud (mandatory)
~ Proficiency in other platforms such as Adobe Campaign, Marketo or HubSpot is also valued
~ Strong analytical skills with experience in data-driven marketing strategies
~ Expertise in data analysis and performance metrics, with solid understanding of A/B testing methodologies
~ Excellent project management skills and ability to manage multiple projects simultaneously
~ Solid understanding of customer audience data segmentation and targeting techniques
~ Excellent written and spoken communication skills
~ Fluent in Spanish, proficiency in English. The Portuguese language is a plus
~ Proactive , patient, and eager to move projects forward


Languages:
~ C1 level of English required, with advanced English writing skills and the ability to communicate effectively with international teams and external suppliers.


We would like you to bring together attitudes that have to do with...

Working effectively with individuals of diverse cultures, interpersonal styles, abilities, motivations, or backgrounds.
Making the most effective use of the capabilities, insights, and ideas of all individuals.
Inspiring others by generating innovative solutions in work situations .
Trying different and novel ways to deal with work problems and opportunities.
Working effectively and cooperatively with others.
Establishing and maintaining good working relationships.
Setting high goals for personal and group accomplishment.
Tenaciously working to meet or exceed goals by proactively confronting difficult issues.
Establishing and sustaining trusting relationships by accurately perceiving and interpreting one’s own and others’ emotions and behavior.
Leveraging insights to effectively manage one’s own responses and reactions.

Cheil offers you:

#127793;Work in a growing environment, focused on creating and innovating with multidisciplinary and multicultural teams in Creativity, Digital Performance, Retail, Data and Technology.
Stable position: Permanent contract because we want you to be part of Cheil and be able to develop with us.
#128184;Salary: To be negotiated based on experience. Bonus Performance.
#128214;Internal training opportunities.
Social Benefits: Restaurant Tickets and Medical Insurance.
#128347;Timetable from Monday to Thursday from and Fridays from July and August, we have an intensive working day, Monday to Friday from 8:00 - 15:00.
#128187;Hybrid working model.
#127958;22 days of annual leave, plus 24 and 31 December and Advertising Day.
#128176;Possibility of incentive for attracting new clients and new employees to Cheil. Help us to keep growing!
#128205;We are located in Alcobendas and we have a direct bus service, 100% free, with departures from Plaza Castilla, Chamartín and Nuevos Ministerios to our offices.

Next steps:

Are you motivated by what you have just read? Join Cheil!
If you are passionate about the world of advertising and have experience leading teams, we invite you to send your CV and cover letter. xsgfvud We hope to have a high-level professional who will help us continue to grow in the market.