GTM & Growth Lead

Insly is a no-code insurance SaaS software provider with a global reach. With HQ in London and offices in Tallinn and Warsaw, Insly has grown fast and is backed by well-known investors.

Our mission is to digitalise and connect the $4 trillion insurance industry in order to reduce the cost of insurance for customers and help them access better insurance services.

1000+ insurance brokers and 50+ underwriting companies log into Insly every day to design and launch their insurance products, manage business-critical operations and support writing over €1bn in premiums. But we’re just getting started.

We’re seeking a bold GTM (Go-to-Market) & Growth Lead to spearhead an ambitious expansion and skyrocket our revenue growth. This isn’t just any role—it’s a chance to take ownership of a game-changing initiative. Insly has launched FormFlow, a completely new, fully AI-driven product that’s already winning over our existing customers. Now, we’re ready to take it to the next level.

Your mission? Build and execute an aggressive go-to-market strategy to sell FormFlow to all insurance companies, brokers, and MGAs, while also pivoting it into industries beyond insurance. You’ll start from scratch, rolling up your sleeves to do a lot yourself, then, as soon as you can show results, assemble a high-performing team to drive FormFlow from 0 to €1M ARR as fast as humanly possible. If you’re a strategic powerhouse who thrives on going from vision to victory, this is your shot to make history with us.

About the role

You will be responsible for:

1. Owning FormFlow's go-to-market strategy to effectively engage and convert our ideal customers.
2. Designing and overseeing the entire buyer journey, from identifying the right ICPs to turning them into paying customers.
3. Developing and executing scalable, data-driven growth initiatives that optimise lead generation and conversion.
4. Experimenting, iterating, and scaling GTM strategies to drive predictable revenue growth.
5. Identifying and implementing next-gen GTM technologies to keep us ahead of the curve.
6. Collaborating with leadership and cross-functional teams to align sales, marketing, and product strategies for maximum impact.
7. Testing, analysing, and iterating on GTM experiments to continuously improve acquisition, activation, and retention rates.
8. Staying ahead of industry trends and emerging GTM technologies to maintain a competitive edge.

We are looking for:

1. A data-driven mindset with a proven track record of revenue growth.
2. Experience in revenue operations, growth, or technical GTM roles.
3. Excellence in cross-functional collaboration and strategic communication.
4. Expertise in modern GTM tech stacks, including automation and analytics tools.
5. Ability to develop and execute scalable, data-driven GTM strategies.
6. Experience in lead generation, sales funnel optimisation, and conversion rate improvement.
7. Comfort with A/B testing, growth hacking methodologies, and data analysis.
8. A proactive, self-starter mindset with the ability to work independently and drive initiatives forward.

Why Insly?

At Insly, we believe in freedom, responsibility, and impact. You’ll have the autonomy to own your work while being part of a high-performance, high-reward team. We challenge the status quo, value creativity, and encourage collaboration at every level—without corporate BS!

We focus on results, not rigid processes, giving you the freedom to work in a way that suits you while maintaining accountability. Our flat structure means no unnecessary hierarchies—you can reach out to anyone at any time. At Insly, people come first. You’ll be surrounded by supportive colleagues and managers who genuinely care about your growth. We also understand that life extends beyond work, so we foster a family- and employee-friendly culture.

Most importantly, we’re passionate about innovation and transforming the insurance industry. If you’re looking for a flexible work environment, the opportunity to make a real impact, and a team that truly collaborates, Insly is the place for you!

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