Overview
We are a multinational enterprise specialized in the security industry, with a strong focus on Access Control Systems, Video Surveillance, and a wide range of cutting-edge security solutions.
We are seeking a Product Marketing & Strategy Manager to lead our product marketing function and drive strategic positioning. In this role, you will design and execute go-to-market strategies, create impactful technical content (white papers, tutorials, videos), and maintain a continuous feedback loop with pilot customers and our community.
What You Will Be Doing
Go-to-Market Strategy
- Design and execute comprehensive GTM plans for product and feature launches, including messaging and ecosystem partner alignment.
Competitive & Market Insights
Conduct ongoing competitive analysis, market research, and end-user studies to inform positioning, feature prioritization, and technical content strategy.Sales Enablement
Create and maintain up-to-date sales collateral such as one-pagers, datasheets, and industry-specific presentations.Messaging & Positioning
Develop clear, differentiated product messaging tailored to each target segment, ensuring consistency across all channels.Educational Resources
Lead the creation of impactful, developer-focused content (videos, tutorials, white papers, implementation guides, sample code, case studies) that highlight our value proposition for technical decision-makers.Metrics & Reporting
Define, track, and report on KPIs including developer sign-ups, integrations, MQLs, conversion rates, documentation usage, adoption, churn, and community growth to continuously optimize campaigns.What We Look For in You
Solid understanding of electronic security solutions.Ability to translate complex technical products into clear value for non-technical audiences.Strong foundation in product marketing and GTM strategy development.Experience in identifying and articulating competitive differentiation.Skilled in benchmarking product capabilities against competitors.Data-driven mindset with proven experience in measuring engagement and content effectiveness.Strong collaboration skills across engineering, product, marketing, and communications teams.Ability to coordinate complex, cross-functional product launches.Experience working in fast-paced, technology-driven environments.#J-18808-Ljbffr
