Growth Manager

Growth Marketing Manager at Appodeal, Inc.

Appodeal is a dynamic US-based product company with a global presence. We have offices in Warsaw, Barcelona and Virginia, plus a remote team around the world. We thrive on diversity, collaboration, and innovation, making us a leader in mobile app monetization.

Role Overview

We are seeking a Growth Marketing Manager to build and execute scalable marketing programs that drive high-quality leads (MQLs) and accelerate pipeline growth. You will design and manage multi‑channel campaigns, partner closely with sales, and continually optimise performance through data‑driven insights. This is a high‑impact role in a fast‑moving ad‑tech environment where creativity and analytical rigor are equally important.

Key Responsibilities

• Develop and own the demand generation strategy to support BidMachine’s revenue targets across priority regions and products.
• Define the MQL and pipeline goals in partnership with the sales team.
• Build a repeatable lead‑gen engine that integrates CRM, enrichment, and outbound workflows to deliver predictable pipeline growth.
• Plan and execute campaigns across paid media, email, and outbound channels.
• Manage marketing automation platform HubSpot to nurture, score, and segment leads effectively.
• Set up and optimise lead enrichment workflows using 3rd‑party tools (Clay, Clearbit, Apollo) to ensure clean, actionable data.
• Implement outbound and ABM tactics leveraging tools like Lemlist, LinkedIn Sales Navigator, and other prospecting platforms to expand reach and increase engagement.
• Partner with content and product marketing teams to deliver compelling campaign assets (case studies, landing pages, messaging sequences).
• Track and report on lead generation metrics (MQLs, SQLs, cost per lead, conversion rates, pipeline contribution).
• Use A / B testing, enrichment insights, and data analysis to continually optimise campaigns for both quality and efficiency.
• Maintain dashboards in HubSpot and analytics tools to provide visibility to sales and leadership.
• Work closely with Product Marketing and Sales Operations teams to align messaging and ensure smooth handoff of leads.
• Coordinate industry events, webinars, and sponsorships to raise brand awareness and capture high‑value leads.

Qualifications

able to balance multiple campaigns and deadlines.

comfortable collaborating with sales and executive stakeholders.

Join us

With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team. Help shape the future of mobile app success!

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