UGC Trend Researcher & Hook Strategist

UGC Trend Researcher & Hook Strategist - Welltech

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About Welltech

Who Are We? Welcome to Welltech —where health meets innovation. As a global leader in the Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, designed to boost well-being for millions. Our mission is to improve the health of millions through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys, powered by a diverse team of over 700+ professionals in 5 hubs .

Why Welltech? Join a team where your impact on global health and wellness is felt daily. We strive to be proactive wellness partners for our users, while continually evolving ourselves.

What We’re Looking For : We’re looking for a UGC Trend Hunter / Hook Strategist — someone who lives and breathes content, knows what’s blowing up before it hits the charts, and has a razor-sharp instinct for what will actually convert. You should be able to scroll TikTok or Reels for 10 minutes and walk away with multiple ideas, hooks, and a full content plan. You don’t just chase trends — you spot the signal through the noise, craft killer hooks, and brief creators so content performs.

If you live in TikTok, think in hooks, and can blend creativity with performance marketing discipline, keep reading.

What you’ll do :

• Write sharp, actionable creative briefs that turn UGC into performance machines.
• Bridge the Content Production and UGC teams, ensuring assets are on-brief, on-strategy, and on time.
• Collaborate with creative producers to shape messaging, angles, and storytelling for Meta, TikTok, and beyond.
• Turn brainstorms into clear content plans and lead the process from idea to final ad-ready asset.
• Select creators for concepts and manage UGC production end-to-end.
• Research trends, analyze audience behavior, and monitor competitors to fuel breakthrough ideas.
• Present social trend reports bi-weekly with actionable insights and examples.
• Experiment with AI-powered creative tools to boost speed, quality, and variation.
• Oversee production with an understanding of shooting, lighting, location, casting, FX, and modern production techniques for scroll-stopping hooks.

We’ll love you if :

Your impact will be measured by :

This role combines trend anthropology and hook engineering to create content that stops the scroll and drives results.

Why You’ll Love Being Part of Welltech :

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