UX & Design Director

About us

Royal Queen Seeds is one of the world’s leading cannabis seed brands.

What started in 2011 as a single website has evolved into a global, digital-first company with brand stores, international reach, and a strong focus on innovation, education, and community.

Our digital team is based near Barcelona in a modern, open, and collaborative office environment. We move fast, test constantly, and care deeply about brand, product, and user experience.

We collaborate with iconic global figures and cultural leaders — including Mike Tyson — and develop experiences for both direct-to-consumer (B2C) and business-to-business (B2B) audiences.

As we enter a new phase of growth, we are redesigning and elevating the RQS experience, and we’re looking for a

UX & Design Director

to lead this transformation.

The role

UX & Design Director

you will own the

UX vision, design quality, and visual consistency

across

B2C and B2B digital experiences

with a strong focus on e-commerce performance, brand storytelling, and scalable design systems.

You will work closely with :

Internal teams (Design, Growth, CRM, SEO, Content, Development, B2B)

Senior stakeholders and management

This role combines strategic leadership, hands-on design oversight, and operational excellence. You won’t just design, you’ll define standards, guide execution, and ensure quality from concept to live product.

Your mission

Deliver a modern, conversion-optimized, and brand-driven digital experience across

B2C and B2B

by building a strong UX operation, elevating design quality, and aligning user experience with business growth, including high-profile collaborations.

What you’ll be responsible for

UX & Product Experience (B2C & B2B)

Define and own the global UX vision for RoyalQueenSeeds.com and related B2B digital platforms.

Lead the new website layout implementation.

Review, refine, and elevate UX / UI proposals with quality tweaks, brand alignment, and CRO focus.

Oversee post-implementation QA and UX debugging (layout issues, responsiveness, usability flaws).

Ensure seamless experiences across homepage, navigation, PDPs, collections, landings, and B2B portals or flows.

Design Direction & Brand Consistency

Own the visual language and design system across B2C, B2B, CRM, campaigns, and partnerships.

Ensure brand storytelling is consistently expressed through layout, imagery, and hierarchy.

Supervise logos, imagery, and visual assets across projects

Act as final design quality gate before implementation.

B2B Experience & Marketing Assets

Define UX and visual standards for B2B journeys (wholesale, partners, distributors).

Oversee design of B2B marketing and sales materials (digital and print).

Ensure consistency between B2B brand expression and B2C experience, while respecting different user needs.

Design Operations & Workflow

Structure and optimize Figma workflows, libraries, and handoffs.

Build scalable processes between design, development, marketing, and B2B teams.

Document UX decisions, standards, and best practices.

Leadership & Collaboration

Lead and mentor designers (and potentially grow the design team).

Collaborate closely with Growth, CRM, SEO, Content, and B2B teams to align UX with performance goals.

Participate in management meetings, presenting progress, risks, and opportunities.

Translate business objectives into clear UX and design priorities.

What we’re looking for

Experience & Skills

4+ years of experience in UX / UI, digital design, or product design, with leadership exposure.

Strong background in e-commerce UX.

Excellent command of Figma (components, systems, collaboration workflows).

Solid understanding of CRO, usability, and performance-driven design.

Strong visual design foundations : typography, layout, hierarchy, branding.

Ability to debug UX / UI issues post-implementation.

Soft skills

Ownership mindset : you take responsibility for outcomes, not just deliverables.

Clear communicator, able to give structured, constructive feedback.

Comfortable balancing strategy and hands-on execution.

Proactive, organized, and detail-oriented.

Collaborative leader who elevates others’ work.

Languages

Fluent in English

Spanish is valued

What we offer

Permanent contract

Flexible working hours (Monday–Friday)

Attractive compensation package

Open, dynamic, and international work environment

High ownership and real impact on a global brand

Exposure to cutting-edge marketing, UX, CRO, B2C, B2B, and high-profile collaborations

Free food, drinks, and fruit at the office

Note :

Due to location, access to a car or motorbike is required.

Why this role is special

You’ll be joining Royal Queen Seeds at a pivotal moment : redefining its digital experience, scaling B2B and B2C platforms, and working on globally visible projects, including collaborations with icons like Mike Tyson.

This is not a pixel-pushing role. It’s a strategic UX & Design leadership position with real ownership, real impact, and real reach.