Product Marketing Manager | Heating & Covers

💦 Fluidra is a global leader in the pool and wellness industry

🌏 About us :

We are a multinational group with extensive experience in developing innovative products and services for the residential and commercial pool markets worldwide. We have a very clear purpose : to turn water into a better world.

Today, we operate in more than 47 countries through our own subsidiaries. We have over 135 sales branches and 35 production centers around the world, as well as strategically located logistics hubs that support both our production and distribution centers.

🎯 The position :

We are seeking a strategic and hands-on Product Marketing Manager to lead the marketing activities for our Heating & Pool Covers categories & Automation in the pool industry.

This role will support our commercial strategy in key international regions  (including DACH) and ensure alignment between product positioning, sales enablement, and market competitiveness. You will work cross-functionally with Global Product managers, Sales & local marketing teams, and Global Digital team to develop the business & drive growth.

📑  Main accountabilities :

Your role will cover two main areas : Product Marketing & Strategy and Go-to-Market.

Product Marketing & Strategy 🧩

Analyze and monitor market trends, competitor products, and pricing strategies across target regions. Build a good understanding of the market focused on :

• Consumer purchase and usage behavior.
• Competition knowledge.
• Trends inside and outside our industry
• Requests from commercial companies.
• Identify product needs and opportunities to maintain and grow a competitive portfolio. Develop & manage the product roadmap for the categories in coordination with the Global Product Management Team. Collaborate closely with Local sales teams (commercial companies / countries) to collect feedback and define market-fit actions.
• Define and update positioning and pricing strategies in collaboration with Revenue Growth Management Team & local sales teams.
• Support the implementation of new products into the market, including product roll-out plans and go-to-market coordination.
• Control the complexity of the Portfolio (SKU rationalization) and inventory levels .
• Support the forecasting activities providing a view of the market trends and competitive situation.

Go-to-Market 🚀

Provide guidelines and support Marcom Manager and Training team for execution of B2B and B2C communication materials,  such as :

🌟 What we expect from you :

💧 What you can expect from Fluidra :

🚀 Are you ready to turn water into a better world?

At Fluidra, we promote an inclusive workplace where everyone is welcome — regardless of sex, gender, age, origin, sexual orientation, gender identity or expression, beliefs, or abilities. We believe diversity fuels innovation, teamwork, and a more sustainable future.