Marketing Executive - CRM

At

KRAFTWERK Fitness Club

, we have a clear mission : to reinvent the fitness experience. With over 30 fitness clubs across Germany and Spain and unstoppable international growth, we are looking for an

exceptional Head of Marketing

— a true strategic leader with a strong track record in the fitness, wellness, or lifestyle sector, capable of taking our brand to the next level from our

HQ in Madrid

We’re seeking someone who doesn’t just think in terms of campaigns, but in terms of growth, positioning, and large-scale brand leadership. A professional with global vision, business mindset, and a strong execution drive.

Main Responsibilities :

• Define, lead, and execute KRAFTWERK’s global marketing strategy, driving brand growth in Spain, Germany and across new international markets.
• Build and manage a high-performing marketing team, fostering innovation, excellence, and a results-driven culture.
• Design and coordinate omnichannel campaigns integrating performance, branding, PR, retail, influencers, and events.
• Strengthen a powerful and consistent brand identity across all touchpoints, reinforcing emotional connection with our members and partners.
• Manage the marketing budget strategically and analytically, ensuring profitability and maximum impact of every action.
• Oversee digital, CRM, and performance marketing strategies, enhancing member acquisition and retention.
• Work closely with the Operations team to deliver a 360º customer experience that sets a new standard in the fitness industry.

Key Requirements :

What We Offer :