Leader, Marketing Iberia

Overview LIXIL Europe is looking for a Leader, Marketing Iberia to drive our marketing strategy across Spain and Portugal. This is a pivotal leadership role, reporting to the Leader, Iberia, where you will oversee product management, marketing activation, digital, and PR — while coaching and developing a diverse team.

About the Role As Leader, Marketing Iberia , you will be responsible for all marketing activities in Spain and Portugal. Working closely with international teams, you will adapt and activate global marketing strategies for the Iberian market, ensuring commercial relevance and alignment with sales objectives.

You will lead a team of 7 direct reports , plus showroom staff and agency partners, covering B2B and B2C product management, digital marketing, and showroom management. This role requires both strategic vision and a hands-on leadership style , as you will be responsible for planning, execution, and measurable results.

Responsibilities Develop and execute marketing strategies and plans to grow market share across Iberia

Oversee product management, marketing activation (digital, GROHE X, Truck), and public relations

Lead, coach, and develop the Iberia Marketing team to deliver strong performance

Drive activation of sub-brands, channels, customers (IKAM & local), and product categories

Align local activities with Central Marketing priorities (Sales Cycle, Campaign Calendar, A&P investment)

Manage local A&P and CAPEX budgets effectively

Ensure engaging showroom management in Barcelona and Lisbon with agency support

Collaborate closely with sales, finance, and other stakeholders to connect marketing to business results

Your profile / Qualifications Master’s, MBA, or bachelor’s degree in marketing, economics, or a related field

5+ years of marketing management experience, including managing teams

Strong experience in matrix organisations with intercultural leadership exposure

Business-driven mindset with strong analytical and strategic planning skills

Hands-on, collaborative, and able to influence across functions

Proficiency in Google Suite and MS Office tools

Fluency in English and Spanish (Portuguese a plus)

Affinity for technical / durable consumer products

Success Metrics Clear team objectives, strategy, and action plans delivered

Effective execution of department plans and campaign activations

Measurable growth in sales collaboration, showroom performance, and brand visibility

Strong alignment between HQ-driven priorities and Iberian market needs

Why Join LIXIL? Be part of GROHE, a global leader in the sanitary space

Work in the second-largest function after sales, at the heart of our Iberia growth strategy

Manage a significant marketing budget and high-impact campaigns

Gain international exposure with HQ while leading local market adaptation

Join a supportive, collaborative, and high-performing team in a business that is performing strongly in Iberia

If you are a strategic and hands-on marketing leader who can bridge global direction with local execution, we’d love to hear from you.

Seniority level Director

Employment type Full-time

Job function Marketing and Sales

Industries Manufacturing

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