Digital Communications Strategist

Key Responsibilities

We are seeking a proactive Digital PR Specialist to join our international marketing team. The successful candidate will play a key role in driving brand awareness and media presence across our key markets.

The ideal candidate will have at least 2 years of experience in Digital PR, with a proven track record of supporting SEO growth through earned media.

In this role, you will be responsible for planning and executing creative digital PR campaigns aligned with brand and SEO objectives.

You will work closely with local marketing and SEO teams to adapt and localize campaigns for the German market.

Additionally, you will coordinate with external digital PR agencies to ensure smooth and timely campaign rollouts.

As a Digital PR Specialist, you will write compelling, SEO-optimized content such as press releases, articles, and reports.

You will also collaborate with designers, content creators, and data analysts to produce engaging assets.

Building and maintaining strong relationships with journalists and media outlets is crucial in this role.

You will pitch newsworthy stories and content to secure high-quality media coverage and backlinks.

Furthermore, you will monitor media trends to identify PR opportunities and develop innovative story angles.

Finally, you will track and report campaign performance using key metrics such as backlink quality, referral traffic, media coverage, and brand visibility.