User Acquisition Lead (UA)

amma pregnancy tracker is an international mobile app and one of the world's largest communities for moms-to-be and their families. We are building the world’s best ecosystem to support families through all stages of pregnancy.

As we continue our global expansion, the role of User Acquisition Lead becomes pivotal in driving our growth. You will be responsible for crafting and executing strategies to acquire new users, ensuring that our app reaches and resonates with diverse audiences worldwide.

Responsibilities

Plan, launch, and optimize digital advertising campaigns to maximize user acquisition. Primary markets include LATAM, Europe, and the US.

Analyze campaign performance, identify areas for improvement, and implement necessary changes.

Utilize data-driven insights to optimize UA strategies and enhance campaign efficiency.

Provide regular reports on key performance indicators and campaign effectiveness.

Stay informed about industry trends, competitors, and user behavior to refine UA strategies.

Identify new opportunities for user acquisition in emerging markets.

Manage budgets effectively, ensuring efficient allocation across various advertising channels in collaboration with the Finance Team.

Support the Marketing Team in daily operations.

Requirements

Proven experience as a UA Manager or similar role in the mobile app industry for 3+ years.

Deep knowledge of user acquisition strategies and digital advertising platforms.

Strong analytical skills with the ability to interpret complex data sets.

Familiarity with market research techniques and tools.

Effective communication skills for collaboration with cross-functional teams.

Proactive, results-driven approach to UA.

English proficiency at least B2 / Upper-intermediate.

Preferred Qualifications

Experience leading a user acquisition team or in people management.

Why amma?

Remote work within an international team.

Flexible schedule tailored around team activities.

36 days of paid time off annually.

Share option program for high performers after one year of service.

Annual performance reviews and monthly 1 : 1 meetings with your leader / HR.

Opportunity to work on a socially impactful product with a meaningful mission.

A professional, energetic team and a culture where everyone matters.

A supportive, transparent environment with no micromanagement or authoritarianism.

Recruitment Process

Send us your CV detailing relevant experience and motivation.

Initial 30-minute interview with HR via Zoom.

40-60 minute interview with the Head of Marketing via Zoom.

40-60 minute final interview with the CPO via Zoom.

Join our team and help spread happiness to families worldwide!

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