Business Development Manager

Job Title

Business Development Manager

Location

MX-Mérida

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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Team Overview

As a Business Development Manager, you will lead and empower a team of Business Developer Promoters to drive driver acquisition through offline, high-impact channels. You’ll design and execute city- and region-specific strategies that strengthen our market leadership, expand our footprint, and fuel sustainable growth.

This role combines strategic vision with hands-on execution : analyzing market opportunities, activating local partnerships, holding your team accountable for results, and ensuring that our driver base grows in both quantity and quality. Your leadership will be key to setting ambitious targets, breaking into new areas, and creating repeatable playbooks for regional expansion.

Role Responsibilities

Key Tasks & Responsibilities

• Lead and foster a high-performance culture within your team, driving accountability, continuous improvement, and professional growth.
• Execute local go-to-market strategies with excellence, ensuring Business Developers deliver top standards in outreach, onboarding, and offline engagement.
• Identify, activate, and optimize offline acquisition channels (e.g., events, partnerships, grassroots campaigns) tailored to each city / region.
• Build and maintain strong local partnerships with institutions, organizations, and community stakeholders to expand acquisition opportunities and strengthen DiDi’s presence.
• Translate market insights into action by deeply understanding driver motivations, competitive dynamics, and regional nuances—turning them into clear, results-driven playbooks.

Key Competencies

Strategic Vision & Execution

Leadership & Team Development

Operational & Analytical Management

Cross-Functional Coordination

Market Presence & Leadership

Soft Skills & Leadership Attributes

Role Qualifications

Must-Haves

Nice-to-Haves

EEO Statement

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on

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