Digital Content Manager

Job Description

We are seeking a skilled Social Media Specialist EMEA to drive brand awareness and lead generation across all social platforms. This role requires a creative, data-driven, and strategic individual who can develop and implement compelling content strategies.

The ideal candidate will have experience managing multiple countries or languages and possess strong knowledge of platform best practices and trends. Proficiency in scheduling tools, analytics tools, and design software is also essential.

This position plays a key role in shaping and growing our social presence across the EMEA region. Key responsibilities include :

Operational

Owning the day-to-day management of social media channels (LinkedIn, Instagram, Facebook, YouTube, and others)

Localizing and scheduling content tailored for EMEA audiences

Managing a content calendar in alignment with product launches, events, and campaigns

Coordinating with designers, videographers, and content creators to ensure high-quality visuals and video content

Engaging with the community : monitoring conversations, responding to messages, and managing comments across platforms

Tracking social KPIs weekly / monthly and preparing performance reports

Ensuring execution of social media components within broader regional media plans, supporting traditional and educational marketing initiatives

Strategic

Co-developing regional media plans with Education and Traditional Marketing teams

Developing and refining the EMEA social media strategy aligned with global brand direction

Analyzing trends, audience behavior, and competitor activities to adjust strategic planning

Partnering with the digital marketing team to integrate paid social, SEO, and web campaigns into an omnichannel experience

Supporting brand storytelling through collaborations, doctor spotlights, educational content, and campaigns

Working closely with local market leads and the global team to ensure social strategy reflects regional priorities and cultural nuances

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