Digital Analytics and CRO Expert

We are a personal and sustainable mobility company, aiming to lead the future of mobility by providing the best user experience. Driven by technology and data intelligence, we strive to improve how people move. Our approach is Human to Human, recognizing the importance of mobility in each person's life and its evolving nature.

We offer personal mobility solutions tailored to individual needs, including options like ownership, subscription, and car-sharing, depending on market maturity. This mobility ecosystem is supported by data intelligence and powered by our proprietary data platform. As a global company, we are fueled by a diverse and talented team of over 50 nationalities and are currently present in 19 countries.

The Digital Analyst and CRO Expert is responsible for managing and optimizing the marketing technology stack to align with the overall marketing strategy. This role combines technical skills and marketing expertise to improve customer engagement and drive business growth. The focus is on data-driven decisions to enhance user experience, boost conversion rates, and achieve e-commerce goals across digital platforms.

Key responsibilities include :

Marketing Technology Management :

• Oversee the implementation, configuration, and maintenance of marketing technology tools.
• Ensure seamless integration of all systems, delivering accurate data and meeting business needs.
• Provide technical support and training to regional teams on marketing technology tools.
• Collaborate with business units to offer tailored analytical solutions.

Data Collection and Analysis :

Conversion Rate Optimization (CRO) :

Qualifications and Requirements :

Tools and Technologies :

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