Senior Product Manager, Growth (Global Contractor)

Overview Senior Product Manager, Growth (Global Contractor)

We are seeking a Senior Product Manager for Growth to own the homeowner and guest acquisition and retention funnel across SEO, landing pages, lifecycle / email, and mobile web. You thrive at the intersection of product, marketing, and experimentation. You are analytical and creative, with a strong bias for action and a track record of using data to drive measurable growth. You’re passionate about SEO, lifecycle marketing, and mobile experiences, and you’re comfortable using AI and no / low-code tools when speed matters. You know how to partner cross-functionally and influence teams to deliver high-impact results. In addition to driving guest journey improvements, you recognize that scaling AvantStay also depends on supply growth—bringing in new property owners and ensuring our platform effectively converts and retains them. You’ll balance acquisition and retention strategies across both sides of the marketplace to fuel long-term growth.

What You'll Do

Drive SEO & conversion on high-intent landing pages by partnering with SEO / Content teams, improving technical SEO, and running CRO tests (copy, layouts, CTAs, pricing displays)

Collaborate with Marketing to optimize lifecycle campaigns (email, SMS, push). Design and iterate welcome flows, browse / abandon cart, re-engagement, and referral programs to boost signup, first booking, and long-term retention

Prototype and test rapidly using AI-assisted tools (v0, Bolt, Cursor) and no / low-code platforms to launch standalone pages for SEO and paid search experiments

Champion mobile web growth by optimizing core flows (search, listing, checkout, account) for performance, Core Web Vitals, and mobile-first usability

Measure what matters : define KPIs across the funnel (e.g. landing → signup, signup → booking, repeat bookings, LTV / CAC). Leverage Statsig, Tableau, and in-house tools to run experiments, analyze results, and build dashboards

Work cross-functionally with Marketing, Sales, and Operations to align on growth roadmaps, share insights, and drive outcomes

Requirements

5-7 years in product management, with 2+ years focused on growth, SEO / CRO, or lifecycle for a consumer marketplace, travel, or e-commerce product

Proven track record improving organic traffic, conversion rates, signup / activation, and retention—comfortable sharing experiment results and metrics

Hands-on experience with experimentation (Statsig, LaunchDarkly, Optimizely) & analytics tools (PostHog, GA4, Amplitude, Mixpanel, Tableau) and SQL expertise

Familiarity with AI-assisted prototyping (v0, Bolt, Cursor, Lovable) and ability to stand up or edit pages using basic HTML / CSS when speed is critical

Strong instincts for mobile web performance, responsive design, and user experience

Excellent verbal and written communication skills and ability to influence stakeholders, prioritize effectively, and simplify complex problems into testable bets

Experience with marketing automation and lifecycle platforms (Iterable, Braze, or similar) is a plus

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