Social Media and Content Specialist - Dutch Market

Join Impress – Europe’s Leading Health-Tech Innovator!

We are the largest chain of orthodontic clinics with fully digital processes in Europe. We have revolutionised the invisible orthodontic sector with the best team of professionals specialised in making people smile and using the latest technology for the diagnosis, treatment, and follow-up of all cases.

We’re looking for :

An ambitious Activation Manager to lead Content Creation, Social Media and Community Management in The Netherlands, while driving broader marketing growth across the market. If you thrive in a fast-paced, start-up environment, understand the Dutch market inside out, and love bringing brands to life through creative, localized content—this role is for you.

Location :

This position is based in Barcelona (Spain), with flexibility to travel occasionally to The Netherlands.

What You’ll Do :

Lead the creation of local advertising campaigns for the Dutch market, including brief development, scripting, legal approval and content execution (video and image). This role will involve being recorded in videos to showcase our initiatives and connect with our community.

Utilise data-driven insights to inform and refine the Dutch social media content plan.

Collaborate with the global social media manager to craft and localise engaging social media content (text, image, and video) tailored to the Dutch market. Collaborate design team to ensure visually appealing and on-brand content.

Identify and research relevant influencers and ambassadors within The Netherlands.

Support Marketing Manager to design and execute activation campaigns for improving activation rates and enhancing the user experience at clinics.

Work closely with the broader marketing team, sales team, and product development to ensure alignment of activation efforts with overall business objectives.

Analyse the user activation journey and identify pain points in the user activation process like any friction points, bottlenecks, or areas where users might be dropping off or getting stuck, and implementing solutions to improve conversion and engagement

Self-motivation and a hunger for success. Never accept results lower than “Impressive”.

Lead by example and never stop improving.

What You’ll Bring

• 2 years experience in a similar role (social media management, content creation, or digital marketing), ideally in a large-scale start-up.

Native-level Dutch & fluent in English.

Proficient in content creation tools (e.g., Canva, Adobe Suite, CapCut, Figma) and social media management platforms (e.g., Brandwatch).

Deep understanding of social media platforms (Instagram, TikTok, LinkedIn, Facebook) and emerging digital trends.

Proven track record of creating engaging content, both behind and in front of the camera. You’re comfortable being the face of a brand : whether through past experiences as a content creator, TikTok creator, influencer, or by representing personal or professional projects on camera, you enjoy connecting with audiences in an authentic, engaging way.

Strong written and verbal communications skills, communicating effectively to various audiences.

Strong eye for engaging content, with the ability to adapt strategies for different platforms and audiences.

What we offer

Attractive Compensation Package based on experience and expectations.

Teeth aligners and teeth whitening benefits!

Comprehensive training for professional growth.

Opportunity to grow your career in a dynamic, supportive and international work environment that fosters and encourages collaboration.

Autonomy and ownership of your projects, with guidance and support from teamleads, to help you succeed.

At Impress, diversity powers our success. We encourage applicants of all backgrounds to apply and join us in shaping smiles around the world.