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Creative Strategist

Creative Strategist

noorosantander, España
Hace 5 días
Descripción del trabajo

WHO ARE WE?

We’re a fast-growing consumer brand group selling across e-commerce, TikTok Shop, and Amazon. We prioritize direct-response strategy, product quality, and measurable efficacy. The team moves fast and operates with a high bar.

WHO ARE WE LOOKING FOR?

We’re hiring a Creative Strategist with heavy direct response experience.

You’ll own both strategy and ops : building and briefing angles, scripting iterations, managing sprints, reviewing edits, and ensuring we ship 100–200 ads per week.

You must have lived and breathed direct response advertising and VSL-style creative—knowing the beats, pacing, proof, and psychology that drive conversions. This is a hands-on IC role with pod-level ownership (no formal people management).

Focus split :

  • ~60% Strategy / Briefing
  • ~40% Creative Ops / QA / Delivery

HOW TO APPLY : If you believe we're the right fit, please fill in this form :

WHAT WILL YOU DO?

Direct Response Strategy / Briefing / Analysis

  • Develop a creative strategy by offer, funnel, and awareness stage; publish weekly test plans.
  • Generate net-new DR angles from learnings, competitor swipes, and cultural trends.
  • Outline 2–3 minute VSL-style ads (problem, agitation, solution, proof, CTA) and collaborate with copy on scripting.
  • Write iteration briefs (hook swaps, lead / body edits, CTA tests, packaging, captions) with clear hypotheses.
  • Brief content creators with DR talking tracks, shot lists, compliance guardrails, and demo guidelines.
  • Lead reviews to ensure DR structure, pacing, and storytelling are dialed in.
  • Translate performance data (Hook, Hold, CTR, CPC, CPA, ROAS) into new test briefs within 1–3 days.

    • Creative Ops & Delivery

  • Own weekly sprints : intake → brief → production → QA → launch → iteration.
  • Plan and ship 100–200 ads weekly (mix of new and iterations).
  • Traffic assets correctly : naming, specs (9 : 16 / 4 : 5 / 1 : 1), captions, UTMs.
  • QA assets for typos, compliance, pacing, audio, and render quality.
  • Review editor work with time-stamped, DR-specific notes (cut logic, proof beats, motion / graphics, sound).
  • Maintain a clean, searchable DAM with version control.
  • Coordinate with Media / Growth to ensure launches hit deadlines.
  • Use light automation / AI for cut-downs, resizing, and captions.
  • Track throughput and ensure weekly volume targets are met without errors.
  • Manage creator usage rights and content expirations.

    • WHAT SUCCESS LOOKS LIKE (FIRST 90 DAYS)

  • 100–200 DR ads shipped weekly , >

    • 98% QA pass rate .

  • Iterations launched within 24–48 hours of insights , increasing win rate.
  • Faster time-to-first-winner and more winners per 50 launches.
  • A standardized system for DR briefs (VSL, creator, iteration) used by the team.
  • Clean DAM and clear creative pipeline visible to Growth / Media .

    • MUST-HAVES

  • 3+ years in direct response creative strategy, ideally in high-spend environments ($1MM+ / mo).
  • Deep experience with VSL-style ads : structure, beats, proof, pacing, CTA flow.
  • Proven ability to ship 100–200 ads weekly across VSLs, short-form, and UGC.
  • Strong post-production literacy (Premiere / Final Cut / AE basics) for precise DR feedback.
  • Track record of writing / briefing iterations and content creators for DR assets .
  • Data-driven mindset; you live in Hook / Hold / CTR / CPC / CPA / ROAS.
  • Detail-oriented; errors don’t slip past you.
  • Clear communicator who pushes creative toward DR performance.

    • NICE-TO-HAVES

  • Health, beauty, or OTC-adjacent experience.
  • Amazon and TikTok Shop creative systems.
  • Familiarity with tools : ClickUp / Asana, Frame.io, Motion / Varos, Google Workspace, CapCut / Descript, Runway / Topaz / ElevenLabs

    • HOW TO APPLY : If you believe we're the right fit, please fill in this form :

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    Creative Strategist • santander, España

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