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Assistant Manager, Marketing Lifecycle Digital
The Executives in Sport GroupMadrid, Kingdom Of Spain, EspañaHace 7 horas
Descripción del trabajoJob Description : Assistant, Lifecycle Marketing Manager (CEM) - Digital Banking (Madrid)Are you looking to build a career in the financial services sector? Are you ready to unleash your potential in a global business and drive projects that have a direct impact on customer experience and Digital Banking business performance? Are you interested in joining a globally diverse team where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it’s time to join Western Union as a CEM Manager for Digital Banking.Western Union powers your pursuit.Roles Responsibilities- Analyze customer lifecycle data for personalizing marketing automation, campaigns, offerings, together manage already existing marketing automation (copy, visuals, and target audiences).- Customer lifecycle tactics and initiatives to drive customer satisfaction, loyalty, and revenue growth for active, lapsed and churned customers.- Translate business objectives, product roadmap, channel requirements, and customer insights into comprehensive and targeted marketing programs for key segments of customers.- Analyze post-campaigns results and be able to tell a story for the team and management.- Be the owner and champion of your projects.- Continuously A / B test and optimize campaigns to drive incremental gains in conversion and retention.Role Requirements- Work experience in customer lifecycle management (mapping, optimizing customer journeys and campaigns and leading creative / communications side of the business) or related roles.- Excellence in execution.- Strong analytical skills with ability to interpret data and draw actionable insights.- Result-oriented with a focus on driving continuous improvement.- You are comfortable and thrive working under pressure in a competitive and fast-changing environment, whilst multi-tasking priorities.- Familiarity with customer engagement management (CRM) software and / or marketing automation tools (SFMC, Braze, Oracle, Adobe).- Strong PowerPoint and Excel skill with ability to tell a story.- Bachelor’s degree in marketing, business, or a related field.Nice to have Requirements : - High proficiency in Italian and / or German languages.We make financial services accessible to humans everywhere.Join us for what’s next.Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward. Benefits : Your specific benefits include : 25 working days holiday.PensionLife & Medical CoverLI-KY1
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Digital Marketing • Madrid, Kingdom Of Spain, España