Mobile UA Operations Specialist

Overview Leadtech is looking for a UA Ops Specialist (Apps) — a Paid User Acquisition expert who wants to focus on the technical and operational side of growth. You will partner with UA Managers and act as the MarTech ambassador to ensure every event, postback, and parameter is in place for accurate measurement. This role is ideal for someone with 5+ years of hands-on experience running App UA campaigns who wants to focus on ops, measurement, and attribution.

Responsibilities Partner with UA Managers to understand campaigns and attribution headaches; ensure tracking is complete across Web and App UA.

Collaborate with the Web UA Ops Specialist and Web MarTech Specialist to maintain a cohesive UA pipeline.

Support cross-functional growth initiatives, focusing on operations, measurement, and future-proof attribution.

Qualifications 5+ years of hands-on experience running Paid UA campaigns for mobile apps.

Expertise across the main Paid UA channels : Search (UAC, ASA), Social (Meta, TikTok), and Programmatic (AppLovin, Unity Ads, Moloco, Liftoff, etc.); familiarity with MMPs (e.g., Appsflyer) and data querying (SQL, BigQuery, Databricks) is a plus.

Strong understanding of measurement : cohorted ROAS, predictive ROAS, LTV, churn impact, and attribution models; experience with postbacks and event tracking.

Fluent English (written & spoken); additional languages are a plus.

Big plus Experience with server-to-server (S2S) postbacks, advanced SKAN setups.

Ability to query data with SQL to validate MMP data vs. warehouse truth.

ASO knowledge and understanding of how Paid UA drives organic uplift and store rankings.

Interest in Web UA Ops & MarTech integration (Web2App, CAPI, CMPs).

Awareness of emerging CTV channels in UA and subscriptions.

Benefits & Why Join Us Growth and career development with internal training and an annual budget for external learning opportunities.

Flexible work schedule with remote option or Barcelona office; summer reduced hours in July and August.

Competitive salary, full-time contract, private health insurance, and generous vacation policy.

Office perks in Barcelona with social activities and a collaborative, innovative environment.

Equal Employment Opportunity Leadtech is an Equal Employment Opportunity (EEO) Employer. We welcome applicants regardless of race, gender, age, religion, nationality, sexual orientation, gender identity, disability, or other personal characteristics.

Location Location : Flexible—remote or on-site in Barcelona (Blue Building, seafront). We support a work arrangement that fits you best.

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