Digital Acquisition Specialist

At Bahia Principe, we believe that true luxury is to experience happiness. We put all our effort into service excellence, genuine hospitality and constant innovation. Our purpose is to create unforgettable experiences for our guests, being highly aware of the importance of sustainable development in harmony with the environment and society at large, understanding the management of our hotels from a global perspective. We are passionate about what we do and work exemplarily through collaboration and respect in a cross-cultural environment.

About the role

As a Digital Acquisition Specialist, you will play a key role in driving the growth of Bahia Principe’s digital presence. Your mission will be to plan, execute and optimize innovative digital marketing campaigns across Programmatic (Display & Video), Social Ads channels and Affiliate Marketing, ensuring we reach the right audience with the right message at the right time. You will be at the forefront of digital performance, working closely with cross-functional teams and external partners to maximize our impact and deliver measurable results.

This is an opportunity to join a dynamic, data-driven environment where your ideas and analytical mindset will help shape the future of our digital strategy.

What will your key responsibilities be?

• Develop and execute digital campaigns strategies across Programmatic (Display & Video), Social Ads and Affiliate Marketing, aligning with business objectives and collaborating with the Digital Acquisition Manager and other key teams.
• Manage end-to-end campaign execution in Programmatic (Display & Video), Social Ads and Affiliate Marketing, including setup, activation, tracking, daily performance monitoring and continuous optimization to maximize results in partnership with external partners.
• Drive a culture of experimentation by designing and implementing A / B and multivariate tests on audiences, creatives, formats and messaging, leveraging platform innovations and data-driven insights to enhance performance.
• Coordinate the production, adaptation and distribution of creative assets in partnership with the Design / Content team, implementing dynamic creative solutions and managing product feeds and catalogs to ensure personalized and impactful advertising.
• Administer and maintain data feeds and product catalogs for dynamic campaigns, ensuring regular updates, supervision of technical integration and data quality across platforms.
• Monitor campaign results and KPIs, preparing clear and actionable reports that highlight trends, insights and optimization opportunities, supporting data-driven decision making and transparency.
• Act as a connector between the Digital Acquisition team and other internal departments and external partners, ensuring seamless campaign execution, effective communication and alignment with our brand standards.

What are we looking for?