Sales Director

Job Title : Sales Director – Spain

Location : Madrid, Spain

Reporting to : Managing Director

Industry : Automotive (Dealership Group)

Company Overview

Our client is a global leading automotive dealership group , representing several of the world’s most prestigious automotive brands. With a strong presence across Europe, the company is committed to delivering exceptional customer experiences, driving digital transformation, and leading sustainable mobility initiatives.

Position Overview

The Sales Director – Spain will be responsible for leading all retail and fleet sales operations across the company’s Spanish dealership network. This strategic role focuses on achieving business growth, maximizing profitability, and ensuring a best-in-class customer experience across all sales channels.

The ideal candidate will bring proven sales leadership experience from a leading automotive OEM or dealership group , with deep understanding of the Spanish market, strong commercial acumen, and a track record of delivering performance in a dynamic, customer-centric environment.

Key Responsibilities

• Lead and drive the overall sales strategy for Spain in alignment with the company’s global and regional business objectives.
• Oversee sales operations across multiple dealerships and brands, ensuring strong performance and consistent standards.
• Achieve sales targets across retail, fleet, and used car segments while maintaining profitability and customer satisfaction.
• Collaborate with OEM partners on sales programs, incentive schemes, and market campaigns.
• Develop and implement pricing, volume, and channel strategies to maximize market share.
• Ensure excellence in sales processes, CRM management, and customer journey optimization.
• Drive team performance through coaching, goal setting, and continuous improvement initiatives.
• Monitor market trends, competitor activities, and customer insights to identify new business opportunities.
• Collaborate closely with Marketing, Aftersales, and Finance teams to ensure integrated commercial success.
• Manage budgets, forecasting, and performance reporting to the Managing Director and Board.

Qualifications