We’re a fast-growing consumer brand group selling across e-commerce, TikTok Shop, and Amazon. We prioritize direct-response strategy, product quality, and measurable efficacy. The team moves fast and operates with a high bar.
We’re hiring a Creative Strategist with heavy direct response experience.
You must have lived and breathed direct response advertising and VSL-style creative—knowing the beats, pacing, proof, and psychology that drive conversions. Develop a creative strategy by offer, funnel, and awareness stage; publish weekly test plans.
- Generate net-new DR angles from learnings, competitor swipes, and cultural trends.
- Write iteration briefs (hook swaps, lead / body edits, CTA tests, packaging, captions) with clear hypotheses.
- Brief content creators with DR talking tracks, shot lists, compliance guardrails, and demo guidelines.
- Translate performance data (Hook, Hold, CTR, CPC, CPA, ROAS) into new test briefs within 1–3 days.
Own weekly sprints : intake → brief → production → QA → launch → iteration.
QA assets for typos, compliance, pacing, audio, and render quality.Review editor work with time-stamped, DR-specific notes (cut logic, proof beats, motion / graphics, sound).Coordinate with Media / Growth to ensure launches hit deadlines.Use light automation / AI for cut-downs, resizing, and captions.Manage creator usage rights and content expirations.100–200 DR ads shipped weekly , 98% QA pass rate .
Clean DAM and clear creative pipeline visible to Growth / Media .Track record of writing / briefing iterations and content creators for DR assets .
Data-driven mindset; Clear communicator who pushes creative toward DR performance.Amazon and TikTok Shop creative systems.
ClickUp / Asana, Frame.io, Motion / Varos, Google Workspace, CapCut / Descript, Runway / Topaz / ElevenLabs