Sales Director

Job Title : Sales Director – Spain

Location : Madrid, Spain

Reporting to : Managing Director

Industry : Automotive (Dealership Group)

Company Overview

Our client is a global leading automotive dealership group , representing several of the world’s most prestigious automotive brands. With a strong presence across Europe, the company is committed to delivering exceptional customer experiences, driving digital transformation, and leading sustainable mobility initiatives.

Position Overview

The Sales Director – Spain will be responsible for leading all retail and fleet sales operations across the company’s Spanish dealership network. This strategic role focuses on achieving business growth, maximizing profitability, and ensuring a best-in-class customer experience across all sales channels.

The ideal candidate will bring proven sales leadership experience from a leading automotive OEM or dealership group , with deep understanding of the Spanish market, strong commercial acumen, and a track record of delivering performance in a dynamic, customer-centric environment.

Key Responsibilities

Lead and drive the overall sales strategy for Spain in alignment with the company’s global and regional business objectives.

Oversee sales operations across multiple dealerships and brands, ensuring strong performance and consistent standards.

Achieve sales targets across retail, fleet, and used car segments while maintaining profitability and customer satisfaction.

Collaborate with OEM partners on sales programs, incentive schemes, and market campaigns.

Develop and implement pricing, volume, and channel strategies to maximize market share.

Ensure excellence in sales processes, CRM management, and customer journey optimization.

Drive team performance through coaching, goal setting, and continuous improvement initiatives.

Monitor market trends, competitor activities, and customer insights to identify new business opportunities.

Collaborate closely with Marketing, Aftersales, and Finance teams to ensure integrated commercial success.

Manage budgets, forecasting, and performance reporting to the Managing Director and Board.

Qualifications

Bachelor’s or Master’s degree in Business Administration, Sales, or related field.

10+ years of progressive sales leadership experience in the automotive industry , ideally with a global OEM or large dealer group.

Strong track record in achieving sales and profit targets in a competitive, multi-brand environment.

Deep understanding of Spanish automotive retail, fleet, and used car markets.

Excellent leadership, negotiation, and stakeholder management skills.

Fluent in Spanish and English ; other European languages are a plus.

Highly results-driven, analytical, and customer-focused mindset.