Director Global Marketing - Pharma

Overview

Director, Global Marketing CIDP (m / f / x) – Pharma. The role is part of argenx's GLOBAL Commercialization team, focusing on the CIDP portfolio (VYVGART (efgartigimod) and empasiprubart) with responsibility for strategy development, global promotional campaigns, disease state awareness, messaging platforms, and brand planning across key markets. Reports to the Portfolio Marketing CIDP Commercial Lead.

argenx is a fast-growing global immunology company with a presence across Europe, the United States and Japan, translating immunology breakthroughs into a world-class portfolio of antibody-based medicines.

Responsibilities

• Lead the development and execution of disease state strategy, messaging, and tactics to optimize market development for CIDP prior to and after launch, in partnership with internal stakeholders.
• Lead the branded strategy, messaging platforms, and core promotional materials for VYVGART and eventually empasiprubart, in partnership with internal stakeholders.
• Support Launch Excellence and share learnings for VYVGART as product launches continue across key markets.
• Develop and maintain relationships with country and regional marketing teams and maintain knowledge of these customer markets.
• Partner with market research and regions to validate insights to develop, strengthen and advance strategy, messaging and campaigns.
• Identify commercial risks or issues and mitigate with customized strategies in partnership with regional leadership.
• Support CIDP indication development and life-cycle management with key commercial insights in coordination with local and regional teams.
• Identify opportunities to maximize execution synergies across indications, regions, and internal functions.
• Lead the annual OGSM and AOP process.
• Develop and manage the CIDP portfolio marketing budget to support activities and requirements.

Skills and Competencies

Education & Experience

Please refer to EC | Healthcare when applying.

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