Brand Marketing Assistant

We are seeking a dynamic and detail-oriented Integrated Marketing Associate to join our marketing team. This role blends creative design sensibility with strategic marketing execution, data-driven decision-making, and project coordination. You will work closely with the Senior Marketing Manager and cross-functional teams to develop, implement, and optimize integrated marketing campaigns that elevate our brand and drive measurable results.

Key Responsibilities

1. Campaign Management

Plan, execute, and monitor end-to-end marketing campaigns across channels (email, social media, web, paid media, etc.).

Support the development of campaign strategies aligned with business objectives and audience insights.

Coordinate timelines, task ownership, and approvals to ensure campaigns launch on schedule and within budget.

Track performance metrics and adjust tactics based on performance data and team feedback.

2. Data Insights & Reporting

Collect, analyze, and interpret marketing data from various platforms (e.G., Google Analytics, Northbeam, and Amplitude).

Generate weekly and monthly performance reports, offering insights and actionable recommendations.

Stay ahead of market trends and assess competitive activity to inform future strategies.

3. Project Management

Manage multiple concurrent marketing projects, ensuring timely delivery, scope alignment, and stakeholder communication.

Maintain project documentation including briefs, timelines, status reports, and debriefs.

Serve as a liaison between marketing, sales, product, and creative teams to ensure seamless execution.

4. Brand Marketing

Drive brand marketing initiatives that strengthen brand awareness, positioning, and consistency across all customer touchpoints.

Ensure all marketing campaigns reflect the brand’s voice, values, and identity.

Collaborate with creative teams to develop assets that support brand storytelling and campaign goals.

Manage brand messaging across channels to maintain coherence and impact.

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field.

Experience working in DTC / B2C or Lifestyle / CPG marketing

2+ years of experience in brand marketing, campaign coordination, or communications roles.

Strong understanding of brand strategy, messaging, and positioning across digital and offline channels.

Proficiency in tools such as Canva, Google Analytics, and project management tools like Notion.

Excellent communication, multitasking, and analytical skills.

Creative thinker with a problem-solving mindset and attention to detail.

Nice to Have

Background in design or visual communication.

Master’s degree in Marketing, Communications, or a related discipline.

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