Brand Manager - Sodalis Iberia

Job Overview An exciting opportunity to join a fast-growing FMCG company with strong operations across Iberia.

The Brand Manager will be responsible for developing and executing brand strategies and annual plans, with a focus on innovation, communication, and the 5Ps. The portfolio includes a mix of local, Iberian, and international brands, offering a dynamic and growth-oriented environment.

The position is based in Madrid, with regular travel to Portugal (around 4 days per month) and occasional trips to Italy or other locations.

Key Requirements

4–5 years of experience in Brand Management within the FMCG sector, ideally in Home or Personal Care (DPH)

Proven experience in innovation, project, and product management

Strong autonomy, analytical mindset, and results orientation

Fluent in English

Reports directly to the Iberian Marketing Director, based in Lisbon.

Responsibilities

Lead the brand and category strategy, roadmap, and plans

Manage end-to-end product launches — from analysis and positioning to go-to-market execution, pricing, and promotional strategy

Identify market gaps, business opportunities, and financial levers at both brand and category levels

Define and oversee promotion, advertising, in-store activation, and PR strategies

Lead the promotional plan and ensure flawless execution

Support Consumer Affairs and coordinate digital & social media strategies

Monitor market and competitive trends, translating insights into actionable plans

Prioritize effectively and coordinate cross‑functional teams

Collaborate closely with internal departments (Sales, Finance, Supply Chain, etc.)

The Candidate Profile

Degree in Marketing, Management, or related field

Minimum 4–5 years of experience in FMCG Brand Management, with at least 2 years in DPH

Fluent in English; knowledge of French or Italian is a plus

Hard Skills

Strong FMCG brand management expertise, ideally in Personal Care / Beauty

Solid experience in product development and innovation

Strong commercial and financial understanding (including P&L ownership)

Excellent command of 5Ps management

Experience in advertising strategy and media planning

Understanding of CS&L flows and operational processes

Skilled negotiator with experience managing suppliers and agencies

Proficient in Microsoft Office (Excel, PowerPoint) and Nielsen / IRI software

Additional Information

Seniority level : Mid-Senior level

Employment type : Full‑time

Job function : Marketing and Sales

Industry : Personal Care Product Manufacturing

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