Dynamics Specialist

Overview

Our digital team is based on the outskirts of Barcelona. We are a young, driving company with an innovative digital branch. Propelled by continuous demand, we opened a brand store in Amsterdam (2015), and one in the centre of Barcelona (2016).

Today, RQS is one of the world's largest e-commerce companies in its line of expertise. CRM specialist

Responsibilities

• As a CRM Specialist, you will be responsible for managing and optimizing customer relationship management systems to enhance customer engagement, retention, and lifetime value. You will work closely with the marketing, sales, and customer service teams to ensure that CRM strategies align with business goals and deliver personalized, data-driven experiences.
• Design and implement CRM strategies that support marketing and sales initiatives, customer segmentation, and lifecycle management.
• Data Management : Maintain and update customer databases, ensuring accuracy and integrity of customer data across all touchpoints.
• Segmentation and Personalization : Create targeted customer segments based on behavior, demographics, and lifecycle stage to deliver personalized communications and campaigns.
• Coordinate and manage CRM-driven campaigns across multiple channels (email, push, etc.). Monitor CRM performance metrics.
• Collaborate : Work cross-functionally with marketing, product, and sales teams to ensure CRM initiatives align with broader business objectives.
• Compliance and Data Privacy : Ensure CRM practices comply with data protection regulations (e.g., GDPR, CCPA) and maintain best-in-class data hygiene standards.
• Continuous Improvement : Stay current with CRM trends, tools, and best practices to continuously improve customer engagement and operational efficiency.
• Proficient in CRM Platforms : Skilled in using CRM systems such as HubSpot, Salesforce, or similar, as well as marketing automation tools to streamline communication, track customer interactions, and manage workflows.
• Customer-Centric Content Development : Able to create and manage personalized, data-driven content across CRM channels (email, push, etc.), tailored to different segments and lifecycle stages.
• Thrive in fast-paced environments and readily embrace new challenges and evolving tools in CRM and customer engagement.
• Data Privacy Awareness : Knowledge of GDPR, CAN-SPAM, and data protection best practices for managing customer data responsibly.
• Driver's License and Car Required : A valid driver's license and access to a car.

Qualifications

Benefits

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