Local SEO Specialist Role
We're looking for a highly skilled Local SEO specialist to join our team. As a seasoned expert in local search optimization, you will be responsible for developing and executing successful strategies that drive organic visibility and business growth across international markets.
Main Responsibilities :
- Develop a comprehensive global Local SEO strategy to maximize the visibility and performance of experiences across local listings on Google Maps, Apple Maps, Bing Places, Naver Maps, TripAdvisor, Yelp, and other key local ecosystems.
- Analyze local search rankings, traffic, and user behavior to identify strategic opportunities and risks, providing actionable insights.
- Influence product, marketing, and engineering teams to leverage synergies and implement on-site and off-site optimizations that improve local search visibility.
- Discover and implement new technologies and automation tools to enhance the efficiency and effectiveness of Local SEO efforts.
- Provide strategic reports and insights to senior stakeholders, demonstrating the impact of Local SEO on brand awareness and ticket sales.
Requirements :
At least 4 years of experience in developing and executing successful Local SEO strategies for large-scale, multi-location businesses.Extensive experience managing local listings at scale with platforms such as Localistico, Uberall, or Partoo.A deep understanding of current SEO practices, including on-page, off-page, and technical SEO, with a special focus on Local Search.Critical thinking and problem-solving skills, with the ability to translate data into strategic recommendations.Possess up-to-date knowledge and maintains current SEO practices.Working experience with common SEO tools (Semrush, Ahrefs, Screaming Frog) and analytical tools (GA, GSC, Mixpanel, Looker Studio).Strong personal ownership, high level of initiative, and teamwork environment.Excellent written and oral communication skills in Spanish & English.Desirable Requirements :
Experience with automation tools / software.