Sales Director, Retail Planning

Sales Manager for Royal Brinkman España

Royal Brinkman Spain, is a subsidiary of Royal Brinkman International, a 140-year-old company based in the Netherlands that is a leading supplier to the professional greenhouse horticulture sector. This family-owned organization is dedicated to creating a better and sustainable future for the entrepreneur in protected horticulture.

Royal Brinkman Spain is seeking an experienced and results-oriented sales leader to drive growth and performance across our Spanish operations. As Sales Team Leader, you will oversee and support a team of Account Managers based in Almería. Sales Manager

In this pivotal role, you will champion a customer-first sales strategy, ensure the achievement of sales targets, and foster a high level of customer satisfaction.

Are you looking for an operational and commercial management position at a leading family-owned company with plenty of room for growth and development? Do you have a hands‑on mentality and affinity with horticultural supplies? Develop and manage the overall company sales budget, identifying short- and long‑term improvements

Responsibilities

• Supporting the Branch Manager and reporting directly to him
• Collaborate with individual Account Managers to create and execute sales plans that align with the company’s commercial strategy and achieve targeted revenue and margins.
• Responsible for setting sales targets and helping and supporting the sales team in generating leads and enquiries on all products.
• Develop, steer and monitor sales plans for the branch, gathering market data & trends together with the sales team to analyse & steer for the best market & stakeholder approach.
• Annual sales and key account plans are created and aligned with performance targets, the company’s global strategy, and stakeholders within the branch.
• Lead, coach, and support the sales team in developing the skills necessary to excel individually and collectively.
• Advise the branch manager on the yearly budget plan regarding turnover, gross margin part & sales costs and execute this plan.
• As a member of the local management team, contribute actively to the overall strategy of the branch and its execution from a sales management perspective.
• Provide direction and leadership to the sales team so that the team operates in line with the local and global sales strategy and is aware of the latest strategic, organisational, product and market developments.
• Identify and initiate improvements in the sales processes, ensuring that sales systems, procedures and processes are continuously monitored and optimised to achieve objectives efficiently and effectively.
• Clarify tasks, authorities and responsibilities of all stakeholders in the Sales (and Operations) processes in line with global guidelines.
• Develop and implement sales strategy, formulate sales plans, set measurable goals and establish a budget to guide the sales team and expand market share.
• Track and analyse sales data, market trends, and competitor activities to identify opportunities and areas for improvement.
• Participate in broader business planning, including commercial strategy, budgeting, and mid‑term planning.
• Implement pricing policies and contract negotiations to maximise sales volumes and long‑term profitability.
• Apply consultative sales that improve customer profitability and consistently meet corporate sales targets.
• Develop and implement regional sales strategies to achieve revenue, profitability, and growth objectives, establishing sales targets, forecasts, and performance metrics for the sales team.
• Maintain excellent written and verbal communication skills (in Spanish and English)
• Demonstrate strong time management, organisational, and problem‑solving skills, with the ability to make sound decisions independently.
• Leverage digital proficiency in CRM systems, webstores, social media platforms and Microsoft Office Suite to manage customer data and drive sales.
• Integrate digital tools into sales strategies.

Qualifications

Benefits

Royal Brinkman Spain is committed to fostering an inclusive and accessible environment where all employees and applicants feel valued, respected, and supported.

Global specialist in horticulture defines who we are. This motto reflects how we operate—collaborating with growers, suppliers, and partners to improve horticulture worldwide. Our core values—connection, innovation, reliability, helpfulness, and expertise—are essential to fulfilling our promise.

#J-18808-Ljbffr