Content Marketing Specialist.

Overview Are you a wordsmith who can turn ideas into compelling copy that engages and converts? We're seeking a Content Marketing Specialist (full-time) at Keystone Education Group to support our B2B content strategy.

This position offers the opportunity to create engaging content across multiple platforms while developing and executing lead generation strategies. You'll craft everything from website copy to marketing materials, social media posts, and blog articles for a global higher education audience, all while identifying and nurturing potential opportunities to boost Keystone’s brand awareness. This role will focus on two areas : group marketing activities and UniQuest (part of the enrollment services division).

Responsibilities Content creation and strategy - from ideation to implementation and post-activity tracking

Transform data, insights, and market research into engaging and informative content for our audiences

Develop clear, persuasive copy for various marketing channels that drives engagement and lead generation

Create content that aligns with brand voice and messaging strategy across a variety of channels, including web, print, online advertising, social and email

Collaborate with marketing and design teams to produce cohesive campaigns, including ad hoc design tasks such as social media content creation and template editing

Research industry trends to inform content creation

Create lead magnets such as whitepapers, eBooks, webinars, sessions and gated content to drive visibility and lead generation

Optimize content for SEO and conversion rate optimization

Track and analyze content performance metrics to optimize lead generation efforts

Support the coordination of events (webinars, in-person, conferences)

Qualifications Proven experience in copywriting, content creation, and lead generation

Outstanding writing, editing, and proofreading skills

Ability to adapt writing style for different audiences and platforms

Strong analytical skills with experience using data and insights for content creation and lead optimization

Experience using HubSpot and Canva is a plus

Knowledge of SEO best practices and content optimization techniques

Location We are accepting remote-based candidates based in Spain and the UK.

About Keystone Education Group At Keystone, you will be working with passionate, professional and high-performance individuals. Together, we have grown successfully into more than 700 talented employees with sites that are recognized as the world\'s leading search engines for education. Ambition, drive and great ideas help us reach our goals – join us in the next step of your career!

Want to join? If this sounds like it could be you, but you would like some additional information about the role, then please get in touch for further information by contacting Emil Magnusson,

Please send us your application by hitting the button "Apply here!".

Keystone is an equal opportunity employer. We celebrate diversity and are deeply committed to fostering an inclusive environment for all employees.

Benefits Keystone offers a range of benefits and a supportive work environment. (Note : specific benefits are not listed in the original posting and have been omitted here to avoid introducing unverified details.)

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