E-Commerce & Digital Marketing Specialist

Barcelona (hybrid model 50%)

HTBA is a science-based global leader in the manufacturing and commercialization of citrus flavonoids and active forms of vitamin B12 for the nutraceutical, pharmaceutical, food and beverage, and animal nutrition sectors. For over forty-five years, the company has pioneered the development of new processes to create high-quality, naturally derived ingredients that support the health of people and animals, all while protecting the environment.

Headquartered in Barcelona, HTBA produces ingredients of unsurpassed quality at its state-of-the-art manufacturing facility in Murcia, Spain. Plus, with ideation centers located in Spain and at its North American operations center in Ohio, the company is well-positioned to understand and quickly respond to global end-user consumer demand.

We are looking for a data-driven and results-oriented B2B Digital Marketing Specialist to design, execute, and optimize performance marketing and lead generation strategies across digital channels. In this role, you'll be responsible for driving qualified leads through paid media, automation, and analytics, while collaborating closely with Sales, Data, and external agencies to accelerate business growth.

Plan, execute, and optimize performance campaigns across LinkedIn Ads, Google Ads, and Meta Ads with an external agency.

Design and manage Account-Based Marketing (ABM) strategies for strategic accounts.

Develop and monitor lead nurturing, scoring, and segmentation workflows in marketing automation tools (HubSpot, Salesforce, ActiveCampaign, etc.).

Ensure seamless CRM integration, proper lead tracking, and

sales alignment (MQL → SQL conversion).

Analyze and report on key performance metrics (CPL, CAC, ROI, conversion rate) to improve campaign efficiency.

Oversee Google Analytics 4 (GA4), Google Tag Manager (GTM), and other analytics tools for accurate event tracking and attribution.

Collaborate with creative and content agencies to align digital assets with campaign goals.

Manage digital marketing budgets, ensuring optimal allocation and continuous performance improvement.

Stay updated on the latest trends in performance marketing, automation, and data analytics.

Bachelor's degree in marketing, Advertising, Business Administration, Communication or similar.

~3–5 years of experience in Digital Marketing, with a focus on B2B lead generation and performance marketing.

~ Proven track record managing LinkedIn Ads, Google Ads, and Meta Ads campaigns with agencies.

~ Hands-on experience with Marketing Automation platforms (HubSpot, ActiveCampaign, Salesforce Marketing Cloud, or similar).

~ Experience with CRM systems (Salesforce, SAP, Dynamics) for lead segmentation and activation.

~ Knowledge of GA4, GTM, Data Studio, or Power BI for performance reporting.

~ Strong analytical mindset, with the ability to translate data into actionable insights.

~ Fluent English (written and spoken).

Hybrid work model (50%) with flexible working hours

Flexible compensation options, including DKV health insurance, childcare vouchers, transportation vouchers, and training support

HTBA Learning platform : access online training anytime, anywhere

Excellent office location in La Illa Shopping Center, with subsidized on-site parking