Marketing Automation Adobe Consultant

We are looking for a passionate and experienced professional with a minimum of 3 years’ experience in Adobe Campaign Classic and / or Adobe Journey Optimizer to join our Marketing Automation team. In this role, you will be responsible for designing, implementing, and optimizing customer journeys and multichannel campaigns using Adobe automation tools. You’ll collaborate closely with CRM, BI, and creative teams to deliver personalized, data-driven experiences across email, push notifications, SMS, and web.

KEY RESPONSIBILITIES

• Design and implement end-to-end customer journeys using Adobe Journey Optimizer and / or Adobe Campaign Classic.
• Develop and manage complex workflows, segmentation strategies, and dynamic content for multichannel campaigns.
• Collaborate with data teams to define audience criteria, integrate data sources, and ensure data quality and compliance.
• Monitor campaign performance and provide actionable insights to optimize engagement and conversion.
• Gather business requirements and translate them into scalable technical solutions.
• Ensure best practices in campaign execution, deliverability, and platform governance.
• Support testing, QA, and troubleshooting of journeys and campaign logic.

REQUIREMENTS

NICE TO HAVE

ABOUT MRM

MRM is a digital experience agency that delivers transformative creative solutions at the intersection of business, data, and technology. MRM operates in an integrated and borderless manner, enabling greater collaboration and speed, all with the goal of helping businesses build meaningful relationships with people.

MRM is part of McCann Worldgroup and the Interpublic Group of Companies (NYSE : IPG), with 35 offices across North America, Latin America, Europe, the Middle East, and Asia-Pacific.

McCann Worldgroup is committed to equality and diversity. If you're a creative visionary with a passion for crafting award-winning integrated campaigns and are ready to take your career to the next level, we want to hear from you!

At MRM, we help businesses grow meaningful relationships with people through the power of data, strategy, creativity, and technology.

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