Campaign Strategist

Omega CRM is a Merkle & Dentsu company, leader in development of Customer Experience services, with +20 years of experience in the use of Technology applied to Marketing and providing a unique Customer Relationship with mainly focus on Innovation is looking for a Campaign Strategist.

A Campaign Strategist profile at Omega helps clients develop and implement effective Digital Marketing strategies through the use of email. Their tasks include identifying a target audience for the services of their organization or brand, developing email lists, and carrying out email marketing campaigns; proofreading content, and reviewing and assessing campaign performance.

Roles and Responsibilities

• Support the definition of the broader Marketing Automation strategy by proposing key initiatives and evaluating their impact.

• Manage and execute the email marketing strategy as well as other native and/or owned channels.

• Manage personalized campaigns, coordinating with the rest of the team.

• Plan the various tasks involved in launching a communication, identifying the stakeholders at each stage.

• Liaise with other teams to carry out tasks among the different users involved in launching a campaign.

• Monitor campaign launches to ensure contact and campaign quality, as well as analyze results.

• Ensure the quality of promotional content.

• Validate the communication’s creative materials for clients, proposing improvements.

• Create and automate Journeys. Implement the different automated actions and triggers through the corresponding application and required channels.
  
  Experience
  

• Experience in the strategic definition of Marketing Automation.

• Proven experience in creating unique, high-impact marketing campaigns.

• Previous experience in database management, preferably in a similar role.

• Familiarity with relevant automation and performance-evaluation software.

• Experience with CRM platforms (Salesforce, Marketo, Eloqua).

• Ability to manage marketing-specific projects.

• Ability to leverage collaboration to produce well-crafted content.

• Advanced level of English; additional languages are a plus.

What do We offer

• Permanent contract.

• Flexible Schedule. We make it easy. Balance your professional and personal life.

• Trainings & Certifications. Improve your skills and get the official certificate from our main partners.

• Home Office.

• Flexible retribution (public transport ticket, Ticket restaurant, …).

• Health insurance.

• OMEGA in action. Our commitment to a better society is not just an intention.

About us

Omega CRM, a Merkle Company, is a global digital company specialising in accelerating the Business Experience (BX) of our clients through customer-centric solutions, technology, and data – all enhanced by AI.
Together with Merkle, we form the largest Customer Experience Management (CXM) agency in Spain, and as part of the dentsu group, we offer end-to-end solutions that integrate media, creativity, content, technology, and strategy to deliver real business impact.
With over 23 years of experience, a team of 580+ professionals from 24 nationalities, and 2,500+ certifications, Omega CRM is a recognised leader in the Salesforce ecosystem in Spain.
We operate across key industries including Retail, Healthcare, Pharma, Real Estate, Education, and Non-Profit, delivering omnichannel experiences in Customer Service, eCommerce, Marketing, and Analytics.
Client satisfaction is at our core (rating: 4.9/5), and we’ve been recognised with awards such as Salesforce Partner of the Year FY23 and Most Innovative Project (Iberia).
At Omega CRM, we believe in growth through people – guided by our values: #Talent, #Flexibility, #Commitment, and #Innovation. We grow #Together.